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EPG Brand Acceleration

Company OverviewThe Marketing Product Specialist is responsible for overseeing the end-to-end delivery of specific digital products, with a strong focus on empowering the sales team and leveraging customer insights to drive revenue growth. This role blends sales enablement, data-driven decision-making, programmatic campaign management, and precise project execution to ensure digital products are delivered on time, within budget, and to the highest quality standards.ResponsibilitiesSales Enablement &amp; Customer Insights<ul><li>Serve as a strategic partner to the sales team, providing the tools, resources, and product knowledge necessary to effectively present and sell digital offerings.</li><li>Develop sales enablement materials, including product overviews, case studies, performance benchmarks, and client-facing reports.</li><li>Translate product capabilities into compelling value propositions that align with client objectives.</li></ul>Analytics, Reporting &amp; Programmatic Management<ul><li>Utilize data analytics to measure product performance, identify optimization opportunities, and assess ROI for all digital initiatives.</li><li>Compile and deliver monthly performance reports, including custom eblast metrics, audience engagement, and campaign results.</li><li>Run advanced audience queries to identify and segment actionable audience groups.</li><li>Oversee programmatic campaign setup, targeting, and optimization to ensure maximum reach, engagement, and budget efficiency.</li></ul>Product Delivery &amp; Project Management<ul><li>Manage the complete lifecycle of assigned digital products, from scheduling and development to deployment and post-launch evaluation.</li><li>Lead LeadGen Pro projects through all stages, ensuring client goals are met or exceeded.</li><li>Coordinate creation, testing, and deployment of custom eblasts, ensuring mobile responsiveness, proper rendering, and error-free delivery.</li><li>Ensure branded e-newsletters and digital edition eblasts are delivered accurately on time and aligned with quality and brand standards.</li></ul>Qualifications<ul><li>Proven experience in digital product delivery, digital advertising, or sales enablement.</li><li>Strong knowledge of audience management platforms (Omeda experience highly preferred).</li><li>Experience managing programmatic advertising campaigns and optimizing performance.</li><li>Excellent analytical skills with a track record of data-driven decision-making.</li><li>Strong communication, collaboration, and presentation skills.</li><li>Ability to manage multiple projects in a fast-paced, deadline-driven environment.</li></ul>Job Type: Full-timePay: $50,000.00 - $60,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Marketing Product Specialist

Join EPG Brand Acceleration and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

EPG Brand Acceleration

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Marketing Product Specialist