Qureos Mentor

Exotics Racing

<div><div>Job Title: Director of Marketing &amp; E-Commerce
FLSA Status: Exempt
Reports to: CEO and COO
Employees supervised: 1&ndash;3 
Position Summary
We are seeking a Director of Marketing &amp; E-Commerce to lead all aspects of our marketing strategy and digital sales channels. This role is responsible for brand direction, campaign planning, paid media, content development, and e-commerce performance, with a clear focus on driving direct bookings and revenue through owned channels.
The ideal candidate has a strong understanding of destination and experience-based marketing, and knows how to attract, engage, and convert customers in a competitive tourism-driven market. They will play a key role in aligning marketing efforts with our sales team, ensuring that campaigns directly support lead generation, conversion, and group/corporate sales objectives.
Key Responsibilities
Marketing Strategy &amp; Brand Oversight<ul><li>
Lead the company&rsquo;s full marketing strategy across web, digital, on-site, and partner channels.</li><li>
Define and evolve brand messaging and creative direction to appeal to both tourists and locals.</li><li>
Align brand positioning with Las Vegas visitor expectations, major events, and travel cycles.</li><li>
Build and manage the annual marketing calendar and associated budgets.</li></ul>
Campaigns &amp; Content<ul><li>
Plan and launch seasonal and promotional campaigns targeting key visitor periods (e.g. F1, CES, weekends).</li><li>
Oversee production of marketing assets: photo, video, web content, print, and social media.</li><li>
Adapt campaigns for specific audiences (tourists, corporate groups, locals, special events).</li><li>
Coordinate with media outlets, influencers, and PR for reach and relevance.</li></ul>
E-Commerce Management<ul><li>
Oversee all e-commerce performance including online bookings, product pages, and user experience.</li><li>
Lead or support website redevelopment in coordination with technical partners.</li><li>
Monitor conversion rates, bounce rate, and booking funnel drop-off points.</li><li>
Ensure seamless integration with booking platforms, CRMs, and marketing tools.</li></ul>
Paid Media &amp; SEO<ul><li>
Direct strategy and execution of paid digital campaigns (search, display, social, retargeting).</li><li>
Manage campaign structure, budgets, and optimization through internal or external resources.</li><li>
Oversee SEO / LLMO efforts including technical, content, and local search optimization.</li><li>
Use geo-targeting and audience segmentation to reach key demographics (visitors, corporate groups, locals).</li></ul>
Email &amp; CRM<ul><li>
Lead email marketing efforts for promos, automations, and lifecycle campaigns.</li><li>
Manage customer segmentation and CRM integrations.</li><li>
Track engagement metrics and adjust strategy based on performance.</li></ul>
Team &amp; Vendor Management<ul><li>
Supervise a small in-house team and marketing contractors.</li><li>
Manage agency partners, freelancers, and production vendors.</li><li>
Coordinate with internal departments (operations, sales, tech) to align marketing priorities.</li></ul>
Core Competencies
Las Vegas Market &amp; Visitor Expertise<ul><li>
Deep understanding of Las Vegas visitor behavior, seasonality, booking trends, and entertainment culture.</li><li>
Experience working with tourism-oriented brands (attractions, shows, experiences, F&amp;B, resorts).</li><li>
Strong grasp of how to market to both out-of-town visitors and local repeat customers.</li></ul>
Marketing Leadership<ul><li>
Proven ability to build and execute campaigns from concept through completion.</li><li>
Comfortable leading strategy, creative execution, and performance tracking.</li><li>
Skilled at maintaining brand consistency while adapting to seasonal trends and opportunities.</li></ul>
E-Commerce &amp; Digital Marketing<ul><li>
Hands-on experience managing online booking platforms and conversion-driven websites.</li><li>
Strong understanding of paid media, SEO, UX, and analytics.</li><li>
Familiar with customer journeys in tourism or activity-based purchases.</li></ul>
Team &amp; Project Management<ul><li>
Able to manage timelines, budgets, and teams efficiently.</li><li>
Skilled at working with both creative and technical collaborators.</li><li>
Comfortable balancing long-term strategy with short-term execution.</li></ul>
Compensation &amp; Benefits<ul><li>
Base Salary: $120,000 &ndash; $140,000 depending on experience</li><li>
Bonus: Performance-based, tied to bookings and marketing impact</li><li>
Health, dental, and vision insurance</li><li>
401(k) retirement plan</li><li>
Paid time off and holidays</li><li>
Access to motorsport and experience-based activities</li></ul>
</div>Qualifications<ul><li>
5+ years of experience in marketing and/or e-commerce, including leadership roles</li><li>
Experience with brands in Las Vegas tourism, hospitality, entertainment, or attractions</li><li>
Proven success in campaign strategy, digital advertising, and content development</li><li>
Experience overseeing websites, booking platforms, and online sales performance</li><li>
Strong project management and communication skills</li><li>
Familiarity with GA4, Meta Ads, Google Ads, email platforms (Klaviyo, Mailchimp, etc.)</li><li>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field</li></ul></div>

Director of E-Commerce and Marketing

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Director of E-Commerce and Marketing