Director of E-Commerce and Marketing

Job Title: Director of Marketing & E-Commerce

FLSA Status: Exempt

Reports to: CEO and COO

Employees supervised: 1–3

Position Summary

We are seeking a Director of Marketing & E-Commerce to lead all aspects of our marketing strategy and digital sales channels. This role is responsible for brand direction, campaign planning, paid media, content development, and e-commerce performance, with a clear focus on driving direct bookings and revenue through owned channels.

The ideal candidate has a strong understanding of destination and experience-based marketing, and knows how to attract, engage, and convert customers in a competitive tourism-driven market. They will play a key role in aligning marketing efforts with our sales team, ensuring that campaigns directly support lead generation, conversion, and group/corporate sales objectives.

Key Responsibilities

Marketing Strategy & Brand Oversight

• Lead the company’s full marketing strategy across web, digital, on-site, and partner channels.
• Define and evolve brand messaging and creative direction to appeal to both tourists and locals.
• Align brand positioning with Las Vegas visitor expectations, major events, and travel cycles.
• Build and manage the annual marketing calendar and associated budgets.

Campaigns & Content

• Plan and launch seasonal and promotional campaigns targeting key visitor periods (e.g. F1, CES, weekends).
• Oversee production of marketing assets: photo, video, web content, print, and social media.
• Adapt campaigns for specific audiences (tourists, corporate groups, locals, special events).
• Coordinate with media outlets, influencers, and PR for reach and relevance.

E-Commerce Management

• Oversee all e-commerce performance including online bookings, product pages, and user experience.
• Lead or support website redevelopment in coordination with technical partners.
• Monitor conversion rates, bounce rate, and booking funnel drop-off points.
• Ensure seamless integration with booking platforms, CRMs, and marketing tools.

Paid Media & SEO

• Direct strategy and execution of paid digital campaigns (search, display, social, retargeting).
• Manage campaign structure, budgets, and optimization through internal or external resources.
• Oversee SEO / LLMO efforts including technical, content, and local search optimization.
• Use geo-targeting and audience segmentation to reach key demographics (visitors, corporate groups, locals).

Email & CRM

• Lead email marketing efforts for promos, automations, and lifecycle campaigns.
• Manage customer segmentation and CRM integrations.
• Track engagement metrics and adjust strategy based on performance.

Team & Vendor Management

• Supervise a small in-house team and marketing contractors.
• Manage agency partners, freelancers, and production vendors.
• Coordinate with internal departments (operations, sales, tech) to align marketing priorities.

Core Competencies

Las Vegas Market & Visitor Expertise

• Deep understanding of Las Vegas visitor behavior, seasonality, booking trends, and entertainment culture.
• Experience working with tourism-oriented brands (attractions, shows, experiences, F&B, resorts).
• Strong grasp of how to market to both out-of-town visitors and local repeat customers.

Marketing Leadership

• Proven ability to build and execute campaigns from concept through completion.
• Comfortable leading strategy, creative execution, and performance tracking.
• Skilled at maintaining brand consistency while adapting to seasonal trends and opportunities.

E-Commerce & Digital Marketing

• Hands-on experience managing online booking platforms and conversion-driven websites.
• Strong understanding of paid media, SEO, UX, and analytics.
• Familiar with customer journeys in tourism or activity-based purchases.

Team & Project Management

• Able to manage timelines, budgets, and teams efficiently.
• Skilled at working with both creative and technical collaborators.
• Comfortable balancing long-term strategy with short-term execution.

Compensation & Benefits

• Base Salary: $120,000 – $140,000 depending on experience
• Bonus: Performance-based, tied to bookings and marketing impact
• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and holidays
• Access to motorsport and experience-based activities