Abrar Admin

Famous Multimedia Productions

The Digital Marketing Analyst is responsible for tracking, analyzing, and reporting on the performance of all digital marketing campaigns. In Doha&rsquo;s competitive market&mdash;ranging from luxury hospitality to government e-services&mdash;you will translate complex data sets into actionable insights. Your goal is to optimize the Return on Ad Spend (ROAS), improve conversion funnels, and provide the C-suite with a clear picture of how digital investments are driving business growth.Key Responsibilities<ul><li>Data Analysis &amp; Reporting: Build and maintain automated dashboards (Looker Studio, Power BI, or Tableau) to track KPIs across SEO, SEM, Social Media, and Email campaigns.</li><li>Performance Monitoring: Analyze the effectiveness of paid media spend (Google Ads, Meta, TikTok) specifically for the Middle East market, identifying trends and anomalies.</li><li>Funnel Optimization: Map the customer journey and identify friction points in the conversion funnel to improve the overall Conversion Rate (CR).</li><li>A/B Testing: Design and execute split tests for landing pages, ad copy, and creative assets to determine what resonates best with the local and expat demographics in Qatar.</li><li>Market &amp; Competitor Intelligence: Monitor the Qatari digital landscape to benchmark performance against local competitors and global industry standards.</li><li>SEO &amp; Web Analytics: Deep dive into GA4 (Google Analytics 4) to monitor organic traffic health, bounce rates, and user engagement metrics.</li><li>Budget Attribution: Implement and manage attribution models to determine which channels are truly driving value, ensuring efficient allocation of marketing budgets.</li></ul>Requirements &amp; Qualifications<ul><li>Experience: 3&ndash;5 years of experience in an analytical role within marketing. Experience in the GCC region is a plus.</li><li>Education: Bachelor&rsquo;s degree in Marketing, Statistics, Mathematics, Economics, or Data Science.</li><li>Technical Skills:</li><li>Platforms: Mastery of GA4, Google Tag Manager (GTM), and Meta Business Suite.</li><li>Visualization: Proficiency in Looker Studio, Power BI, or Tableau.</li><li>SEO Tools: Familiarity with SEMRush, Ahrefs, or Moz.</li><li>Advanced: Proficiency in Excel/Google Sheets (Pivot Tables, VLOOKUPs) is mandatory; SQL or Python knowledge is a significant advantage.</li><li>Language: Professional English fluency is required. Arabic is a strong advantage for analyzing local search intent and social media sentiment.</li></ul>Job Type: Full-timePay: QAR16,000.00 per monthWork Location: In person

Digital Marketing Analyst

Join Famous Multimedia Productions and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Famous Multimedia Productions

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Digital Marketing Analyst