Digital Marketing Analyst

The Digital Marketing Analyst is responsible for tracking, analyzing, and reporting on the performance of all digital marketing campaigns. In Doha’s competitive market—ranging from luxury hospitality to government e-services—you will translate complex data sets into actionable insights. Your goal is to optimize the Return on Ad Spend (ROAS), improve conversion funnels, and provide the C-suite with a clear picture of how digital investments are driving business growth.

Key Responsibilities

• Data Analysis & Reporting: Build and maintain automated dashboards (Looker Studio, Power BI, or Tableau) to track KPIs across SEO, SEM, Social Media, and Email campaigns.
• Performance Monitoring: Analyze the effectiveness of paid media spend (Google Ads, Meta, TikTok) specifically for the Middle East market, identifying trends and anomalies.
• Funnel Optimization: Map the customer journey and identify friction points in the conversion funnel to improve the overall Conversion Rate (CR).
• A/B Testing: Design and execute split tests for landing pages, ad copy, and creative assets to determine what resonates best with the local and expat demographics in Qatar.
• Market & Competitor Intelligence: Monitor the Qatari digital landscape to benchmark performance against local competitors and global industry standards.
• SEO & Web Analytics: Deep dive into GA4 (Google Analytics 4) to monitor organic traffic health, bounce rates, and user engagement metrics.
• Budget Attribution: Implement and manage attribution models to determine which channels are truly driving value, ensuring efficient allocation of marketing budgets.

Requirements & Qualifications

• Experience: 3–5 years of experience in an analytical role within marketing. Experience in the GCC region is a plus.
• Education: Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, or Data Science.
• Technical Skills:
• Platforms: Mastery of GA4, Google Tag Manager (GTM), and Meta Business Suite.
• Visualization: Proficiency in Looker Studio, Power BI, or Tableau.
• SEO Tools: Familiarity with SEMRush, Ahrefs, or Moz.
• Advanced: Proficiency in Excel/Google Sheets (Pivot Tables, VLOOKUPs) is mandatory; SQL or Python knowledge is a significant advantage.
• Language: Professional English fluency is required. Arabic is a strong advantage for analyzing local search intent and social media sentiment.

Job Type: Full-time

Pay: QAR16,000.00 per month

Work Location: In person