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Flying Tomato

Role Overview:The Marketing Manager will oversee all marketing initiatives, including campaign planning, social media strategy, influencer partnerships, photoshoot production, and e-commerce asset management. This role works cross-functionally with e-commerce, wholesale, and graphic designers to bring seasonal product stories to life across every consumer touchpoint.Key Responsibilities:Brand &amp; Campaign Strategy<ul><li>Develop and execute seasonal and monthly marketing calendars aligned with product drops and brand priorities.</li><li>Concept and lead integrated marketing campaigns across social, email, SMS, website, and paid channels.</li><li>Propose branding ideas and storytelling frameworks to support collection launches and brand evolution.</li></ul>Social Media &amp; Content Creation<ul><li>Oversee social media strategy, tone of voice, content pillars, and posting cadence.</li><li>Identify growth opportunities, platform trends, and engagement strategies across Instagram, TikTok, Pinterest, and emerging channels.</li><li>Direct content capture needs and creative direction for social-first shoots, try-ons, UGC, and day-to-day storytelling.</li></ul>Influencer &amp; Ambassador Marketing<ul><li>Develop and manage influencer outreach programs, gifted partnerships, and paid collaborations.</li><li>Build relationships with creators that align with brand aesthetics and audience demographics.</li><li>Track performance, ROI, deliverables, and long-term relationship development.</li></ul>Photoshoot Production &amp; Creative Execution<ul><li>Ideate creative concepts for lifestyle, editorial, studio, e-commerce, and social shoots.</li><li>Assist with model casting, styling coordination, location scouting, call sheets, timeline management, photographer communication, and on-set execution.</li><li>Lead post-shoot asset organization, file naming, selects coordination, and distribution to internal teams.</li></ul>E-Commerce &amp; Visual Asset Oversight<ul><li>Ensure site product pages, category banners, and campaign imagery align with brand guidelines and seasonal messaging.</li><li>Work with creative and digital teams to optimize on-site storytelling and visual consistency.</li><li>Maintain a clean and organized library of marketing and e-commerce images for cross-team use.</li></ul>Market Awareness &amp; Trend Insight<ul><li>Stay current on fashion, pop culture, digital marketing trends, and competitor activity.</li><li>Bring fresh creative ideas for campaigns, photoshoots, influencer casting, and social storytelling.</li></ul>Qualifications:<ul><li>3+ years of experience in fashion, beauty, lifestyle, or retail marketing.</li><li>Strong understanding of social media platforms, influencer ecosystem, and content formats.</li><li>Demonstrated experience managing photoshoots (concepting through execution).</li><li>Ability to work in a fast-paced environment with frequent product launches.</li><li>Excellent organization, communication, and project management skills.</li><li>Proficiency in Google Workspace, project management tools, and familiarity with asset organization platforms (Dropbox, Notion, Lightroom, etc.).</li><li>Strong eye for style, visual composition, and brand alignment.</li><li>Experience working with e-commerce teams or Shopify is a plus.</li></ul>What We Offer:<ul><li>Opportunity to shape the brand voice and visual identity during a key growth phase.</li><li>Collaborative, creative, and fashion-forward work culture.</li><li>Competitive compensation package and growth opportunities.</li></ul>**This role is part of a growing team, and responsibilities may expand as the brand scales. We are seeking someone who is adaptable, proactive, and excited to take on evolving responsibilities.Job Type: Full-timePay: $47,000.00 - $60,000.00 per yearBenefits:<ul><li>Health insurance</li><li>Paid time off</li></ul>Work Location: In person

Marketing Manager - Fashion

Join Flying Tomato and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Flying Tomato

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Marketing Manager - Fashion