Qureos Mentor

FMCG

Job Responsibilities:<ul><li>Performance Marketing Strategy:</li><li>Develop, implement, and manage performance-driven marketing campaigns across digital channels including paid search, social media, display ads, and email.</li><li>Optimize campaigns to achieve business KPIs, including return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).</li><li>Conduct market research and competitor analysis to identify opportunities for growth.</li><li>Continuously analyze and test new digital marketing strategies and channels to improve campaign performance.</li><li>Campaign Management:</li><li>Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.</li><li>Set up A/B tests and multivariate tests to improve ad performance.</li><li>Monitor and adjust bidding strategies, targeting, and ad creatives to ensure optimal performance.</li><li>Track and measure campaign performance using tools like Google Analytics, Facebook Ads Manager, and others to ensure the achievement of targets.</li><li>Data Analysis &amp; Reporting:</li><li>Use analytics tools to track, report, and analyze performance metrics, making data-driven recommendations for campaign optimization.</li><li>Develop weekly/monthly reports highlighting key campaign metrics and insights to present to stakeholders.</li><li>Analyze conversion data and funnel performance to identify areas for improvement.</li><li>SEO &amp; SEM:</li><li>Collaborate with the SEO team to align paid search campaigns with organic search strategies.</li><li>Conduct keyword research and implement on-page SEO improvements to increase organic traffic.</li><li>Manage and optimize Google Ads campaigns to ensure cost-effective customer acquisition.</li><li>Budget Management:</li><li>Manage the digital marketing budget effectively to achieve the best possible ROI.</li><li>Ensure campaigns are executed within budget and on time, adjusting spend based on performance.</li><li>Creative Collaboration:</li><li>Work closely with the creative team to develop compelling ad creatives, landing pages, and email templates.</li><li>Collaborate with the content team to ensure messaging is aligned across all channels.</li><li>Customer Journey Optimization:</li><li>Identify and optimize key touchpoints along the customer journey to drive conversions.</li><li>Implement retargeting and remarketing strategies to re-engage users who have shown interest but have not converted.</li></ul>Skills &amp; Qualifications:<ul><li>Proven experience in digital marketing, performance marketing, or paid media.</li><li>Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms.</li><li>Experience with analytics platforms (Google Analytics, Facebook Insights, etc.).</li><li>Strong understanding of SEO, SEM, and conversion rate optimization (CRO).</li><li>Experience with A/B testing and multivariate testing methodologies.</li><li>Strong analytical skills with the ability to interpret data and make strategic decisions.</li><li>Familiarity with marketing automation tools (HubSpot, Marketo, etc.) is a plus.</li><li>Proficiency in Excel/Google Sheets for data analysis and reporting.</li><li>Excellent communication skills and attention to detail.</li></ul>Preferred Qualifications:<ul><li>Experience working with eCommerce or lead generation businesses.</li><li>Familiarity with CRM systems (Salesforce, Zoho, etc.).</li><li>Certification in Google Ads, Facebook Blueprint, or other digital marketing certifications.</li><li>Knowledge of design tools (Adobe Creative Suite, Canva, etc.) for creative collaboration.</li></ul>Why Join Us?:<ul><li>Opportunity to work in a fast-paced, growing company with a collaborative team.</li><li>Competitive salary and benefits package.</li><li>Exposure to a variety of digital marketing channels and platforms.</li><li>Opportunity for growth and professional development.</li><li>[Insert any perks like remote work options, flexible schedule, wellness programs, etc.]</li></ul>How to Apply: Please submit your resume, along with a brief cover letter outlining your experience and interest in the role, to [Insert application email or application link].This job description outlines the main responsibilities and expectations for a performance-driven digital marketing role. Depending on your company&rsquo;s needs, you may want to adjust it to emphasize particular channels or skills (such as experience with a specific platform or industry). Does this match what you were looking for?You said:Manager IT Digitalization job desc in pakistanChatGPT said:Here's a tailored Job Description for a Manager IT Digitalization position, specifically for a role in Pakistan. This job description focuses on the key responsibilities and skills required for managing IT digital transformation efforts within an organization:Job Title: Manager, IT DigitalizationLocation: [Insert location in Pakistan or Remote]Job Type: Full-time, [Insert if Permanent/Contract]Company Overview: [Insert company name] is a leading [brief description of your company &ndash; industry, size, mission]. We are looking for an experienced and results-driven Manager of IT Digitalization to spearhead our digital transformation initiatives. The role will involve managing and implementing IT-driven digital solutions to enhance operational efficiency, streamline business processes, and ensure the company's technology infrastructure supports its growth and innovation objectives.Job Responsibilities:<ul><li>Digital Transformation Strategy:</li><li>Lead the development and execution of the organization&rsquo;s IT digitalization strategy, aligning it with business goals and long-term vision.</li><li>Identify opportunities for digital transformation across the company&rsquo;s processes, focusing on efficiency improvements, cost reduction, and innovation.</li><li>Keep abreast of the latest trends in technology and digitalization, including automation, artificial intelligence (AI), and cloud computing, to drive organizational growth.</li><li>Project Management:</li><li>Oversee the planning, execution, and delivery of IT digitalization projects within budget and time constraints.</li><li>Work closely with cross-functional teams (marketing, operations, HR, finance) to understand requirements and deliver suitable digital solutions.</li><li>Manage vendors and third-party service providers to ensure successful implementation of digital technologies.</li><li>Ensure proper change management processes are in place for smooth adoption of digital solutions across the organization.</li><li>IT Infrastructure &amp; Systems Management:</li><li>Lead the integration of new digital tools and technologies into the company&rsquo;s existing IT infrastructure.</li><li>Oversee the optimization and modernization of legacy systems to support digital initiatives.</li><li>Collaborate with the IT department to ensure that digital solutions are scalable, secure, and aligned with the company&rsquo;s long-term IT strategy.</li><li>Process Automation &amp; Optimization:</li><li>Identify and implement automation solutions to streamline business processes across departments.</li><li>Implement process improvements through digital solutions (e.g., ERP systems, RPA, workflow automation tools) to enhance operational efficiency.</li><li>Develop and maintain KPIs to monitor the success of digitalization initiatives and their impact on business outcomes.</li><li>Data Management &amp; Analytics:</li><li>Drive the collection, analysis, and use of data across the organization to support decision-making and improve business performance.</li><li>Lead efforts in establishing centralized data systems, dashboards, and reporting tools to enable real-time insights.</li><li>Ensure data governance and security policies are adhered to throughout digitalization projects.</li><li>Team Leadership &amp; Collaboration:</li><li>Lead, mentor, and manage a team of IT professionals and project managers, fostering a culture of innovation and continuous improvement.</li><li>Facilitate collaboration between IT, business units, and senior leadership to ensure alignment on digital initiatives and priorities.</li><li>Support training and development programs to upskill staff on new digital tools and technologies.</li><li>Budget &amp; Resource Management:</li><li>Develop and manage the budget for IT digitalization projects, ensuring cost-effective solutions and return on investment (ROI).</li><li>Optimize resource allocation to ensure the successful implementation and scaling of digital transformation efforts.</li><li>Stakeholder Communication &amp; Reporting:</li><li>Provide regular updates to senior management on the progress, challenges, and outcomes of digitalization projects.</li><li>Ensure clear communication with stakeholders across departments regarding new digital solutions and tools.</li></ul>Skills &amp; Qualifications:<ul><li>Education: Bachelor&rsquo;s degree in Information Technology, Computer Science, Business Administration, or related field. Master&rsquo;s degree preferred.</li><li>Experience: Minimum of 5-7 years of experience in IT management, digital transformation, or a related field, with at least 2 years in a managerial role.</li><li>Technical Skills:</li><li>Strong understanding of digital tools and technologies (e.g., ERP, CRM, Cloud platforms, AI, RPA, etc.).</li><li>Knowledge of IT infrastructure, cloud computing, data management, and enterprise systems.</li><li>Experience with project management tools (e.g., Jira, Asana, MS Project).</li><li>Business Acumen: Solid understanding of business processes and how digitalization can optimize them.</li><li>Project Management: Proven track record of managing large-scale IT projects from initiation to delivery.</li><li>Analytical Skills: Strong ability to analyze business needs and propose technology-driven solutions.</li><li>Leadership &amp; Communication: Excellent leadership skills with the ability to manage teams, communicate effectively with stakeholders, and drive organizational change.</li></ul>Preferred Qualifications:<ul><li>Certifications in IT project management (PMP, PRINCE2) or digital transformation methodologies.</li><li>Knowledge of software development life cycle (SDLC) and agile project management methodologies.</li><li>Familiarity with Pakistan's IT landscape and regional digitalization trends.</li><li>Experience with IT security and compliance standards.</li></ul>Job Type: Full-timePay: From Rs400,000.00 per monthWork Location: In person

Manager IT - Digitalization

Job Responsibilities:<ul><li>Performance Marketing Strategy:</li><li>Develop, implement, and manage performance-driven marketing campaigns across digital channels including paid search, social media, display ads, and email.</li><li>Optimize campaigns to achieve business KPIs, including return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).</li><li>Conduct market research and competitor analysis to identify opportunities for growth.</li><li>Continuously analyze and test new digital marketing strategies and channels to improve campaign performance.</li><li>Campaign Management:</li><li>Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.</li><li>Set up A/B tests and multivariate tests to improve ad performance.</li><li>Monitor and adjust bidding strategies, targeting, and ad creatives to ensure optimal performance.</li><li>Track and measure campaign performance using tools like Google Analytics, Facebook Ads Manager, and others to ensure the achievement of targets.</li><li>Data Analysis &amp; Reporting:</li><li>Use analytics tools to track, report, and analyze performance metrics, making data-driven recommendations for campaign optimization.</li><li>Develop weekly/monthly reports highlighting key campaign metrics and insights to present to stakeholders.</li><li>Analyze conversion data and funnel performance to identify areas for improvement.</li><li>SEO &amp; SEM:</li><li>Collaborate with the SEO team to align paid search campaigns with organic search strategies.</li><li>Conduct keyword research and implement on-page SEO improvements to increase organic traffic.</li><li>Manage and optimize Google Ads campaigns to ensure cost-effective customer acquisition.</li><li>Budget Management:</li><li>Manage the digital marketing budget effectively to achieve the best possible ROI.</li><li>Ensure campaigns are executed within budget and on time, adjusting spend based on performance.</li><li>Creative Collaboration:</li><li>Work closely with the creative team to develop compelling ad creatives, landing pages, and email templates.</li><li>Collaborate with the content team to ensure messaging is aligned across all channels.</li><li>Customer Journey Optimization:</li><li>Identify and optimize key touchpoints along the customer journey to drive conversions.</li><li>Implement retargeting and remarketing strategies to re-engage users who have shown interest but have not converted.</li></ul>Skills &amp; Qualifications:<ul><li>Proven experience in digital marketing, performance marketing, or paid media.</li><li>Expertise in Google Ads, Facebook Ads, and other paid media platforms.</li><li>Experience with analytics platforms (Google Analytics, Facebook Insights, etc.).</li><li>Strong understanding of SEO, SEM, and conversion rate optimization (CRO).</li><li>Experience with A/B testing and multivariate testing methodologies.</li><li>Strong analytical skills with the ability to interpret data and make strategic decisions.</li><li>Familiarity with marketing automation tools (HubSpot, Marketo, etc.) is a plus.</li><li>Proficiency in Excel/Google Sheets for data analysis and reporting.</li><li>Excellent communication skills and attention to detail</li></ul>Job Type: Full-timePay: From Rs150,000.00 per monthWork Location: In person

Lead Performance Marketing (Digital Marketing)

Join FMCG and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

FMCG

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Manager IT - Digitalization

Lead Performance Marketing (Digital Marketing)