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GREEN WORMS WASTE MANAGEMENT PVT LTD

Job Title: Digital Marketing LeadLocation: Green Worms HO, Calicut Quick Intro:Green Worms is a social Innovation &amp; Circular startup based in India with a mission to enable Circular Economy at the last mile through dignified jobs to collectively tackle waste crisis &amp; Poverty. We are seeking a passionate Digital Marketing Executive who is eager to contribute actively to environmental and social impact. At Green Worms, we believe in making a positive difference, and our Digital Marketing Associate plays a crucial role in increasing our digital presence, showcasing our impact, and actively contributing to sales and partnerships through dynamic campaigns, social influence, and lead generation.Responsibilities: 1. Website:<ul><li>Actively manage and optimize the company website.</li><li>Implement effective Search Engine Optimization (SEO) strategies, including keyword research, on-page optimization, and technical SEO.</li><li>Handle website queries and lead management, utilizing tools for effective tracking and analysis.</li><li>Implement and manage website cookies in compliance with privacy regulations.</li><li>Utilize tools for comprehensive website visitors tracking &amp; analysis.</li></ul>2 .Lead Generation:<ul><li>Execute and optimize Search Engine Marketing (Google Adwords) campaigns, including keyword bidding and budget management.</li><li>Run LinkedIn Paid Adverts with a focus on lead forms, utilizing A/B testing for optimization.</li><li>Implement and manage cold emailing strategies, utilizing CRM tools for tracking and analytics.</li><li>Develop and execute targeted email marketing campaigns, utilizing marketing automation tools for efficiency.</li><li>Explore opportunities in affiliate marketing for lead generation, including the selection and management of affiliate platforms.</li></ul>3.Social Media:<ul><li>Create and schedule engaging social media posts using social media management tools.</li><li>Analyze social media performance through analytics tools and optimize strategies accordingly.</li><li>Run social media adverts to enhance visibility, utilizing targeting and retargeting techniques.</li><li>Spearhead awareness and lead generation campaigns on social media platforms, utilizing data-driven insights for effectiveness.</li></ul>4.Coordination with Sales Team:<ul><li>Collaborate closely with the sales team to align digital marketing efforts with overall sales objectives.</li><li>Provide support in creating sales collateral and promotional materials.</li><li>Communicate regularly with the sales team to understand their needs and challenges.</li><li>Adjust digital marketing strategies based on feedback and insights from the sales team.</li></ul>5.Additional Technical Aspects:<ul><li>Utilize data analytics tools to interpret and act upon website and campaign performance data.</li><li>Implement A/B testing methodologies across various digital marketing channels.</li><li>Implement CRO techniques to enhance the conversion funnel on the website and in digital campaigns.</li><li>Familiarity with and ability to effectively use a marketing technology stack, including CRM, marketing automation, and analytics tools.</li></ul>Qualifications:<ul><li>Bachelor's degree in Marketing, Business, or a related field.</li><li>4-5 Years experience in digital marketing, particularly in B2B lead generation.</li><li>Basic understanding of sustainable practices and environmental issues.</li><li>Proficient in tools such as Google Analytics, SEO tools, CRM, Advts Suits</li></ul>How to Apply: Interested candidates are invited to submit their resume, cover letter, and a portfolio of previous digital marketing projects to Career@greenworms.org . Please include &quot;Digital Marketing Executive Application&quot; in the subject line.Green Worms is an equal opportunity employer. We encourage applications from candidates of all genders &amp; backgrounds.Job Type: Full-timePay: ₹40,000.00 - ₹45,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Digital Marketing Lead-Calicut

Join GREEN WORMS WASTE MANAGEMENT PVT LTD and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

GREEN WORMS WASTE MANAGEMENT PVT LTD

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Digital Marketing Lead-Calicut