Qureos Mentor

HBR Restaurants

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 We are looking for a creative, detail-oriented, and data-driven Social Media Specialist to manage and elevate the online presence of our F&amp;B brands. The ideal candidate will have strong experience in content creation, community engagement, and social media strategy &mdash; with a deep understanding of the UAE dining scene and current digital trends. This role will work closely with the Marketing Manager to bring each brand&rsquo;s personality to life across social platforms.
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Content Direction &amp; Planning
 
 
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 Develop creative mood boards, visual references, and shooting directions for each brand.
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 Plan monthly content calendars aligned with brand identity, campaigns, seasonal themes, and marketing priorities.
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 Create shot lists and clear briefs to guide the external production agency (photos &amp; videos).
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 Ensure all visual content aligns with brand guidelines, tone of voice, and strategic goals
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 Agency Coordination
 
 
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 Act as the main point of contact between the F&amp;B group and the external video/photo agency.
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 Manage timelines, approvals, deliverables, and revisions.
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 Ensure production teams receive all required details (dishes, setups, props, staff availability, venue readiness).
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 Review and approve agency content before publishing.
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 Social Media Management
 
 
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 Upload, schedule, and publish content across all platforms (Instagram, TikTok, Facebook, YouTube).
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 Write creative and engaging captions for each brand.
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 Maintain a unified social media calendar for all concepts under the group.
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 Monitor trends and proactively integrate them where relevant.
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 Community Management
 
 
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 Respond to messages, comments, and inquiries in a timely and brand-appropriate tone.
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 Monitor guest sentiment and report important feedback to the marketing manager.
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 Engage with relevant pages, communities, and guests to boost visibility.
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 Campaign &amp; Brand Support
 
 
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 Assist in launching new menu items, seasonal promotions, events, and influencer visits.
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 Ensure social media supports ongoing marketing campaigns such as reviews, UGC, partnerships, PR activities, and store activations.
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 Analytics &amp; Reporting
 
 
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 Track key performance metrics: reach, engagement, followers, top-performing posts, and audience insights.
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 Prepare weekly and monthly performance reports with recommendations.
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 Keep an eye on competitor activities and trends within the UAE F&amp;B market.
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 On-Site Coordination
 
 
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 Attend shoots to ensure direction is followed accurately.
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 Prepare outlets before shoots (cleaning, d&eacute;cor touch-ups, props, plating standards).
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 Capture additional mobile content when needed (BTS, stories, live coverage).
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 Skills &amp; Qualifications
 
 
 
 
 
 
 
 Technical &amp; Creative Skills
 
 
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 Strong ability to create mood boards, shot lists, and visual references.
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 Good understanding of storytelling, framing, and social media aesthetics.
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 Familiarity with Canva, CapCut, Adobe Lightroom; bonus for basic Adobe Photoshop/Premiere.
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 Strong knowledge of Instagram, TikTok, and content trends.
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 Ability to review and evaluate the quality of images/videos delivered by the agency.
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 Soft Skills
 
 
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 Highly organized with strong project management and coordination abilities.
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 Excellent communication skills to brief and align with multiple stakeholders.
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 Creative thinker with a sharp eye for details.
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 Strong time management and ability to handle multiple brands at once.
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 Passion for F&amp;B, hospitality, and modern digital content.
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 Experience
 
 
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 2&ndash;4 years in social media, digital marketing, or content direction (F&amp;B experience preferred).
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 Experience working with creative agencies or production teams is a strong advantage.
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 Knowledge of UAE market and dining culture is preferred.
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Social Media Marketing Specialist

Join HBR Restaurants and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

HBR Restaurants

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Social Media Marketing Specialist