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Healthbidge Network Pvt. Ltd,

Role OverviewWe are hiring a Performance Marketing Specialist &ndash; Social &amp; Paid Media to lead digital campaigns that drive patient engagement and qualified leads across our hospital network.The role requires expertise in Meta Ads and Google Ads, a strong analytical approach, and the ability to leverage AI tools to optimize campaigns efficiently. The ideal candidate will manage ad budgets, achieve CPL targets, and deliver measurable ROI through high-performing, insight-driven campaigns.Key Responsibilities<ul><li>Develop, execute, and optimize performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube).</li><li>Manage campaign budgets, ensuring optimal pacing and alignment with cost-per-lead (CPL) and ROI targets.</li><li>Build data-driven audience segments and execute campaigns across multiple hospital brands, services, and cities.</li><li>Leverage AI tools (ChatGPT, Gemini, Midjourney, Meta Advantage Suite, Google Performance Max) for ideation, creative optimization, and targeting precision.</li><li>Track key campaign metrics &mdash; reach, CTR, conversion rate, CPL, ROAS, and lead quality &mdash; to ensure continuous improvement.</li><li>Generate weekly and monthly performance reports and dashboards, presenting actionable insights and recommendations.</li><li>Collaborate with content, design, and analytics teams to ensure cohesive storytelling and data-backed creative execution.</li><li>Conduct market and competitor analysis to identify growth opportunities and benchmark campaign performance.</li><li>Ensure compliance with healthcare communication and advertising standards.</li></ul>Requirements &amp; Skills<ul><li>3&ndash;4 years of hands-on experience in Performance Marketing / Paid Media (preferably in healthcare, consumer, or agency environments).</li><li>Proven ability to manage and optimize campaigns across Meta Ads and Google Ads platforms.</li><li>Strong understanding of audience segmentation, budget allocation, and conversion tracking.</li><li>Proficiency in GA4, Looker Studio, Meta Business Suite, and ad analytics dashboards.</li><li>Working knowledge of AI-powered marketing tools for campaign optimization and automation.</li><li>Analytical mindset with strong interpretation and reporting skills.</li><li>Excellent communication and time-management abilities.</li></ul>Job Types: Full-time, PermanentPay: &#8377;45,692.06 - &#8377;50,000.00 per monthBenefits:<ul><li>Health insurance</li></ul>Work Location: In person

Performance Marketing Specialist

Join Healthbidge Network Pvt. Ltd, and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Healthbidge Network Pvt. Ltd,

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Performance Marketing Specialist