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HP Roofing (Powered by Valor)

Job DescriptionPosition Title: Marketing Manager Department: Marketing &ndash; Executive Team Reports To: Marketing Director Location: Cincinnati, OH - Corporate Office Employment Type: Full-Time, W-2 Schedule: Monday&ndash;Friday 9am-5pm Compensation: Salary + Performance Incentives + BenefitsPosition SummaryThe Marketing Manager is responsible for overseeing and executing marketing initiatives across multiple brands and multiple states within Valor Exterior Partners. This role supports a multi-location, multi-service organization specializing in exterior home services, including roofing, siding, gutters, and related trades.The ideal candidate will bring strong experience in construction, exterior remodeling, home services, or a closely related industry, with the ability to manage brand strategy, digital marketing, lead generation, and local market execution at scale.This position plays a critical role in driving brand consistency, market visibility, and revenue growth across all Valor locations.Essential Duties and Responsibilities<ul><li>Develop and execute marketing strategies for multiple brands across multiple states, ensuring alignment with company goals and consistent messaging.</li></ul><ul><li>Manage digital marketing efforts including websites, SEO, SEM, social media, paid ads, and online reputation.</li></ul><ul><li>Support lead-generation efforts for local branches, driving qualified traffic to sales teams through targeted marketing campaigns.</li></ul><ul><li>Coordinate marketing initiatives for exterior home service lines such as roofing, siding, gutters, and other related services.</li><li>Oversee brand launches, market expansions, and promotional strategies for newly added locations or</li></ul>service offerings.<ul><li>Track and report on marketing KPIs, campaign performance, and ROI to executive leadership.</li></ul><ul><li>Manage vendor relations, including agencies, graphic designers, media companies, and digital marketing contractors.</li></ul><ul><li>Collaborate with General Managers and operations leaders to ensure marketing programs support each site&rsquo;s specific needs.</li></ul><ul><li>Maintain, update, and optimize the Valor CRM and marketing tools as needed for tracking and reporting.</li></ul><ul><li>Ensure compliance with state-specific marketing regulations and licensing requirements.</li></ul><ul><li>Support the creation of content, including social media posts, email campaigns, blog articles, and print collateral.</li></ul><ul><li>Maintain and enhance brand identity across all marketing channels and all Valor Exterior Partner brands.</li></ul>Key Performance Indicators (KPIs)<ul><li>Lead volume by site and service category</li></ul><ul><li>Cost per lead (CPL) and cost per acquisition (CPA)</li></ul><ul><li>Website traffic, conversion rates, and SEO ranking performance</li></ul><ul><li>Paid media performance across all platforms</li></ul><ul><li>Brand consistency and online reputation across all markets</li></ul><ul><li>Campaign ROI and contribution to revenue growth</li></ul><ul><li>On-time execution of marketing projects and initiatives</li></ul><ul><li>Engagement and performance of multi-state marketing programs</li></ul>QualificationsRequired:<ul><li>Minimum 3&ndash;5 years of marketing experience with demonstrated success in construction, exterior home services, trades, or a related industry.</li></ul><ul><li>Experience managing multiple brands or supporting multi-location/multi-state organizations.</li></ul><ul><li>Proficiency in digital marketing, SEO, SEM, paid ads, and analytics.</li></ul><ul><li>Strong understanding of CRM systems and marketing automation tools.</li></ul><ul><li>Excellent communication, project management, and organizational skills.</li></ul><ul><li>Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.</li></ul>Preferred:<ul><li>Experience in roofing, exterior remodeling, home improvement, or construction industries.</li></ul><ul><li>Background working with private equity&ndash;backed or rapidly scaling multi-location organizations.</li></ul><ul><li>Familiarity with marketing tools such as Google Ads, Meta Ads Manager, HubSpot, or similar.</li></ul><ul><li>Graphic design or content creation skills.</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary plus performance-based incentives tied to marketing KPIs</li></ul><ul><li>Comprehensive benefits including medical, dental, vision, 401(k) match, and paid time off</li></ul><ul><li>Professional development and growth opportunities within Valor&rsquo;s multi-brand platform</li></ul><ul><li>Access to advanced marketing technology, tools, and support resources</li></ul>Work EnvironmentThis role may be hybrid or on-site depending on location and business needs. The environment is fast-paced, collaborative, and performance-driven. The Marketing Manager is expected to maintain professionalism, creativity, and adaptability while supporting multiple brands and markets across the U.S.About Valor Exterior PartnersValor Exterior Partners is a private equity&ndash;backed platform of best-in-class exterior remodeling brands operating across multiple U.S. markets. Built on a foundation of professionalism, performance, and integrity, Valor empowers its teams with world-class training, technology, and operational support to deliver a homeowner experience rooted in trust, quality, and excellence.Pay: $65,000.00 - $75,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Marketing Manager

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HP Roofing (Powered by Valor)

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Marketing Manager