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Innovative Financial Technologies DBA Amarillo Wireless

Digital Marketing Manager &mdash; AW Broadband (Amarillo, TX)Are you a digital-first marketer who can plan, create, and execute campaigns end-to-end? AW Broadband is looking for a practical, creative, and metrics-driven Digital Marketing Manager to lead our online presence and subscriber growth initiatives. You&rsquo;ll be the go-to person for paid ads, email marketing, social media, creative assets, copy, and campaign measurement.Key Responsibilities<ul><li>Develop and execute monthly digital marketing plans aligned to business goals (subscriber acquisition, retention, upsell).</li><li>Manage paid acquisition channels: Google Ads (search/display), Meta Ads (FB/IG), YouTube, programmatic where applicable. Implement tracking, conversion tags, UTM strategies.</li><li>Build, send, and optimize email campaigns and automations (welcome series, win-back, billing reminders). Segment lists and A/B test subject lines and creative.</li><li>Produce on-brand creative: ad graphics, social posts, banners, landing pages, and short promo videos (or work with contractor editors).</li><li>Write crisp, conversion-focused copy for ads, emails, landing pages, SMS, and web. Ensure legal/compliance copy (disclosures) is included.</li><li>Maintain the content calendar and manage social scheduling. Grow organic reach with local/community content.</li><li>Monitor campaign performance and produce weekly/monthly reports (CPL, CAC, LTV, conversion rates), and recommend optimizations.</li><li>Work with ops/tech to ensure seamless lead routing, landing page tracking, and subscriber onboarding.</li><li>Manage marketing budget, vendors, and freelance creatives when needed.</li></ul>Required Qualifications<ul><li>3+ years experience in digital marketing, preferably for a consumer/local services brand or ISP.</li><li>Hands-on experience with Google Ads &amp; Meta Ads; able to build campaigns, analyze results, and optimize.</li><li>Experience with email marketing platforms and automation (Mailchimp, Klaviyo, ActiveCampaign, Constant Contact, etc.).</li><li>Basic graphic design skills &mdash; able to produce marketing assets in Canva, Figma or Photoshop. Video editing basics a plus.</li><li>Strong copywriting and editing skills; comfortable with short (ad) and long (email/landing page) formats.</li><li>Familiar with web analytics (Google Analytics, GA4), tracking pixels, and UTM best practices.</li><li>Comfortable with a small-team environment: resourceful, prioritizes, and executes quickly.</li><li>Excellent communication skills and ability to collaborate with technical and operations teams.</li></ul>Preferred / Nice-to-have<ul><li>Experience with SMS marketing and telecom/ISP industry.</li><li>Familiarity with CRM/marketing integrations (Zapier, HubSpot, Salesforce).</li><li>Basic SEO knowledge and content strategy experience.</li><li>Local market knowledge in Texas Panhandle or rural broadband marketing.</li></ul>Benefits<ul><li>Health insurance, PTO, holidays</li><li>Paid training + conferences (budget)</li><li>Small, flexible team &mdash; big impact role</li></ul>How to Apply Email your resume, a short cover letter, and 3 work samples (one ad creative, one email, and one landing page or long-form copy) to mcarpenter@amarillowireless.net with subject: &ldquo;Digital Marketing Manager &ndash; [Your Name]&rdquo;. Applications without samples may not be considered.Job Types: Full-time, Part-timeBase Pay: $55,000.00 - $80,000.00 per yearBenefits:<ul><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Flexible schedule</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Digital Marketing Specialist

Join Innovative Financial Technologies DBA Amarillo Wireless and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Innovative Financial Technologies DBA Amarillo Wireless

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Digital Marketing Specialist