Digital Marketing Specialist

Digital Marketing Manager — AW Broadband (Amarillo, TX)Are you a digital-first marketer who can plan, create, and execute campaigns end-to-end? AW Broadband is looking for a practical, creative, and metrics-driven Digital Marketing Manager to lead our online presence and subscriber growth initiatives. You’ll be the go-to person for paid ads, email marketing, social media, creative assets, copy, and campaign measurement.

Key Responsibilities

• Develop and execute monthly digital marketing plans aligned to business goals (subscriber acquisition, retention, upsell).
• Manage paid acquisition channels: Google Ads (search/display), Meta Ads (FB/IG), YouTube, programmatic where applicable. Implement tracking, conversion tags, UTM strategies.
• Build, send, and optimize email campaigns and automations (welcome series, win-back, billing reminders). Segment lists and A/B test subject lines and creative.
• Produce on-brand creative: ad graphics, social posts, banners, landing pages, and short promo videos (or work with contractor editors).
• Write crisp, conversion-focused copy for ads, emails, landing pages, SMS, and web. Ensure legal/compliance copy (disclosures) is included.
• Maintain the content calendar and manage social scheduling. Grow organic reach with local/community content.
• Monitor campaign performance and produce weekly/monthly reports (CPL, CAC, LTV, conversion rates), and recommend optimizations.
• Work with ops/tech to ensure seamless lead routing, landing page tracking, and subscriber onboarding.
• Manage marketing budget, vendors, and freelance creatives when needed.

Required Qualifications

• 3+ years experience in digital marketing, preferably for a consumer/local services brand or ISP.
• Hands-on experience with Google Ads & Meta Ads; able to build campaigns, analyze results, and optimize.
• Experience with email marketing platforms and automation (Mailchimp, Klaviyo, ActiveCampaign, Constant Contact, etc.).
• Basic graphic design skills — able to produce marketing assets in Canva, Figma or Photoshop. Video editing basics a plus.
• Strong copywriting and editing skills; comfortable with short (ad) and long (email/landing page) formats.
• Familiar with web analytics (Google Analytics, GA4), tracking pixels, and UTM best practices.
• Comfortable with a small-team environment: resourceful, prioritizes, and executes quickly.
• Excellent communication skills and ability to collaborate with technical and operations teams.

Preferred / Nice-to-have

• Experience with SMS marketing and telecom/ISP industry.
• Familiarity with CRM/marketing integrations (Zapier, HubSpot, Salesforce).
• Basic SEO knowledge and content strategy experience.
• Local market knowledge in Texas Panhandle or rural broadband marketing.

Benefits

• Health insurance, PTO, holidays
• Paid training + conferences (budget)
• Small, flexible team — big impact role

How to Apply Email your resume, a short cover letter, and 3 work samples (one ad creative, one email, and one landing page or long-form copy) to mcarpenter@amarillowireless.net with subject: “Digital Marketing Manager – [Your Name]”. Applications without samples may not be considered.

Job Types: Full-time, Part-time

Base Pay: $55,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person