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J Urban Design Studio

Social Media &amp; Content Marketing SpecialistJOB DESCRIPTION We are a fast-growing, pop and trendy abaya brand targeting the next generation of modest fashion lovers. As we prepare to open our first retail shop, we&rsquo;re looking for a highly creative and committed Social Media &amp; Content Marketing Specialist to take our brand to the next level&mdash;both online and offline. This is a great opportunity for someone who wants to grow with the brand!Key Responsibilities 1. SOCIAL MEDIA &amp; CONTENT CREATION * Manage daily content across Instagram, TikTok, and Snapchat, ensuring it&rsquo;s fun, engaging, and culturally relevant* Stay up to date with social trends and creatively apply them to brand content* Build and execute a monthly content calendar that includes product highlights, behind-the-scenes footage, UGC, styling tips, and trending formats* Create original Reels, UGC-style videos, and lifestyle visuals that go beyond basic e-commerce imagery* Plan and coordinate photoshoots (e.g., book studios, scout locations, prepare moodboards, direct shoots). Fashion photography knowledge is a huge plus; otherwise, you&rsquo;ll be expected to coordinate with external photographers2. INFLUENCER MARKETING* Identify and build relationships with Emirati or relevant influencers (from micro to macro) who align with the brand&rsquo;s image* Manage influencer collaborations and ensure all content reflects the brand's tone, values, and visual identity* Actively seek out UGC opportunities and amplify community content to build brand trust and engagement3. MARKETING STRATEGY &amp; CAMPAIGNS* Ideate and execute creative campaign concepts to generate buzz around new collections, events, and brand moments* Work closely with internal managers, the fashion designer, and an external paid ads agency to align social media plans with the overall marketing calendar* Collaborate with the agency to analyze content performance and identify which assets perform best for advertising* Contribute to broader marketing initiatives such as in-house events, pop-ups, and cross-functional support as part of a hands-on startup teamREQUIREMENTS:* Proven experience in social media content creation and influencer marketing* Strong understanding of UAE culture and modest fashion sensitivities* Fluency in Arabic is a strong plus* Knowledge of the abaya industry is a must* Experience with professional photography and/or videography tools is a plus* Ability to work independently with strong time-management skills* Team player with a flexible mindset and willingness to take on tasks beyond the typical scope when needed* Note: Working hours may occasionally be adjusted to accommodate content creation needs during events or outside regular office hoursJob Types: Full-time, Contract

Social Media & Content Marketing Specialist (Abaya Brand)

Join J Urban Design Studio and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

J Urban Design Studio

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Social Media & Content Marketing Specialist (Abaya Brand)