Social Media & Content Marketing Specialist (Abaya Brand)

Social Media & Content Marketing Specialist

JOB DESCRIPTION

We are a fast-growing, pop and trendy abaya brand targeting the next generation of modest fashion lovers. As we prepare to open our first retail shop, we’re looking for a highly creative and committed Social Media & Content Marketing Specialist to take our brand to the next level—both online and offline. This is a great opportunity for someone who wants to grow with the brand!

Key Responsibilities

1. SOCIAL MEDIA & CONTENT CREATION

* Manage daily content across Instagram, TikTok, and Snapchat, ensuring it’s fun, engaging, and culturally relevant

* Stay up to date with social trends and creatively apply them to brand content

* Build and execute a monthly content calendar that includes product highlights, behind-the-scenes footage, UGC, styling tips, and trending formats

* Create original Reels, UGC-style videos, and lifestyle visuals that go beyond basic e-commerce imagery

* Plan and coordinate photoshoots (e.g., book studios, scout locations, prepare moodboards, direct shoots). Fashion photography knowledge is a huge plus; otherwise, you’ll be expected to coordinate with external photographers

2. INFLUENCER MARKETING

* Identify and build relationships with Emirati or relevant influencers (from micro to macro) who align with the brand’s image

* Manage influencer collaborations and ensure all content reflects the brand's tone, values, and visual identity

* Actively seek out UGC opportunities and amplify community content to build brand trust and engagement

3. MARKETING STRATEGY & CAMPAIGNS

* Ideate and execute creative campaign concepts to generate buzz around new collections, events, and brand moments

* Work closely with internal managers, the fashion designer, and an external paid ads agency to align social media plans with the overall marketing calendar

* Collaborate with the agency to analyze content performance and identify which assets perform best for advertising

* Contribute to broader marketing initiatives such as in-house events, pop-ups, and cross-functional support as part of a hands-on startup team

REQUIREMENTS:

* Proven experience in social media content creation and influencer marketing

* Strong understanding of UAE culture and modest fashion sensitivities

* Fluency in Arabic is a strong plus

* Knowledge of the abaya industry is a must

* Experience with professional photography and/or videography tools is a plus

* Ability to work independently with strong time-management skills

* Team player with a flexible mindset and willingness to take on tasks beyond the typical scope when needed

* Note: Working hours may occasionally be adjusted to accommodate content creation needs during events or outside regular office hours

Job Types: Full-time, Contract