Digital Marketing Specialist

JOB DESCRIPTION FOR DIGITAL MARKETING EXECUTIVE

Duties and Responsibilities:

· Assist the team in the development of the overall digital marketing strategy

· Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

· Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

· Manage social media marketing campaigns

· Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

· Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

· Write clear marketing copy to promote our services

· Prepare well-structured drafts using Content Management Systems

· Coordinate with marketing and design teams to illustrate articles

· Ensure all-around consistency (style, fonts, images and tone)

· Update website content as needed

· Evaluate analytics to adjust content as needed

· Conduct in-depth research on industry-related topics in order to develop original content.

· Develop content for blogs, articles, product descriptions, social media, and the company website

· Edit and polish existing content to improve readability

· Create compelling headlines and body copy that will capture the attention of the target audience

· Utilize the industry best practices and familiarity with the organization's mission to inspire ideas and content

· Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs

· Communicate and cooperate with web publishers

· Ensure timely delivery of all materials

Job Type: Full-time

Pay: Up to AED3,000.00 per month