Digital Marketing Executive

The Role
Experience Required: Minimum 2 years in Real Estate Marketing (UAE) LOOKING FOR IMMEDIATE JOINER About the Role We are looking for a Digital Marketing Executive with proven experience in Dubai’s real estate market. The ideal candidate will have strong expertise in lead generation and a solid track record in managing ad accounts, social media, and integrations across platforms. Key Responsibilities - Manage and optimize Google Ads, Meta Ads, and other social media ad accounts for lead generation - Handle social media accounts including content posting, engagement, and reporting - Update and maintain the company website (listings, content, tracking codes) - Set up and manage ad account integrations, CRM integrations, and tracking codes - Generate and analyze campaign performance reports to improve ROI - Coordinate with internal teams to align marketing activities with business goals - Ensure all digital campaigns comply with platform policies and company guidelines Requirements: - Minimum 2 years real estate marketing experience in Dubai - Strong knowledge of Google Ads, Meta Ads, TikTok, Snapchat, and LinkedIn Ads - Hands-on experience with CRM tools (Zoho or similar) and tracking systems (Pixels, GTM, Analytics) - Ability to update and manage websites (WordPress or similar CMS) - Strong understanding of lead generation funnels in the Dubai real estate market - Proficiency in creating campaign reports and insights - Excellent communication and organizational skills Preferred Skills: - SEO & SEM best practices for organic growth - Content creation and copywriting for ads, social posts, and landing pages - Strong knowledge of Google Analytics 4 (GA4), Tag Manager, and conversion tracking - Familiarity with email marketing platforms (Mailchimp, Zoho Campaigns, HubSpot, etc.) - Basic graphic design and video editing skills (Canva, Photoshop, Premiere Pro) - A/B testing and campaign optimization experience - Knowledge of retargeting and remarketing strategies - Understanding of marketing automation and lead nurturing workflows - Ability to manage multiple ad budgets efficiently across platforms - Strong data analysis and reporting skills with focus on ROI and CPL - Experience with influencer collaborations or partnership campaigns - Knowledge of emerging platforms and trends (TikTok, Snapchat, Threads) - Strong project management skills to coordinate campaigns with creative team.

Requirements

• Bachelor’s degree in marketing, Business Administration, or related field. - 2 years of experience in marketing, preferably in the real estate sector. - Strong understanding of digital marketing and lead generation strategies.

About the company
Novel Insight Property (NIP Realty) is a Dubai-based real estate brokerage firm committed to redefining excellence in property investment and lifestyle living. We specialize in curating high-value real estate opportunities across Dubais most sought-after destinations, with a focus on luxury, sustainability, and long-term investment growth.