Social Media & Content Strategist

Overview
We are seeking a creative and results-driven Social Media Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing innovative social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a deep understanding of social media trends, analytics, and content creation, along with the ability to manage relationships effectively.

Duties

• Develop and implement comprehensive social media strategies across various platforms to increase brand awareness and engagement.
• Conduct SEO and keyword research to optimize content for search engines.
• Utilize social listening tools to monitor brand mentions and industry trends, responding proactively to audience feedback.
• Create compelling content tailored for different social media channels, including graphics, videos, and written posts.
• Manage social media advertising campaigns on platforms such as Facebook Advertising to drive targeted traffic.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visually appealing content creation.
• Maintain a consistent brand voice across all platforms while adapting messaging for specific audiences.
• Engage in public relations activities to enhance brand reputation and visibility within the digital space.
• Proofread all content before publication to ensure accuracy and alignment with branding guidelines.
• Stay updated on the latest trends in digital marketing, e-commerce, and social media management.

Skills

• Proficiency in social media management tools such as Hootsuite and Buffer for scheduling posts and tracking engagement metrics.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Illustrator.
• Knowledge of video editing techniques for creating engaging multimedia content.
• Excellent relationship management skills with the ability to engage effectively with various stakeholders.
• Experience in digital marketing strategies that include branding, e-commerce initiatives, and content creation.
• Strong analytical skills with the ability to interpret data from Google Analytics and other web analytics tools.
• Familiarity with photography principles to enhance visual storytelling across platforms.
• Ability to conduct thorough proofreading ensuring high-quality content delivery. Join us as we elevate our social media presence through innovative strategies that resonate with our audience!

Job Type: Full-time