Digital Marketing Specialist

Key Responsibilities

• Develop and implement digital marketing plans across platforms—SEO, SEM, social media, email marketing, display ads, and content marketing, specifically tailored for fitness audiences
• Plan and manage paid advertising campaigns, including Google Ads, Meta Ads (Facebook & Instagram), and emerging platforms like TikTok.
• Create dynamic and engaging content—blogs, social media posts, videos, and email newsletters—to attract and retain members.
• Manage the fitness brand’s social media presence and community, including influencer partnerships.
• Oversee website updates and ensure SEO best practices to boost organic traffic and conversion.
• Optimize landing pages and user experience to enhance engagement and membership sign-ups.
• Monitor campaign performance using tools like Google Analytics and social media insights; provide regular reports and actionable insights
• Set up conversion tracking and manage performance across all digital channels.
• Collaborate with design, content, and marketing teams to ensure cohesive branding and campaign execution.
• Coordinate fitness-centric campaigns, events, or promotions to build brand engagement.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or a related field. LinkedIn Business
• 3–5 years of experience in digital marketing—experience in fitness, wellness, or lifestyle brands is a plus.
• Proficient in digital tools such as Google Analytics, Facebook Ads, CRM/email platforms, SEO tools, and CMS.
• Strong analytical mindset to optimize campaigns, track KPIs, and drive ROI.
• Excellent written and verbal communication, alongside creativity in content creation

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month