Digital Marketing Specialist

Job Description – Digital Marketing Specialist

Position Overview:
We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate should be proficient in PPC campaigns, SEO strategies, social media algorithms, and WordPress. You will be responsible for developing, implementing, and optimizing digital marketing strategies that increase brand visibility, drive qualified traffic, and generate leads.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns (Google Ads, Facebook Ads, etc.).
• Perform keyword research, on-page/off-page SEO, and link-building strategies.
• Monitor, analyze, and report on website and campaign performance using tools like Google Analytics, Search Console, and Ads Manager.
• Stay updated with the latest social media algorithms, trends, and best practices.
• Manage, update, and optimize the company website using WordPress.
• Create engaging content and strategies for social media platforms to boost reach and engagement.
• Collaborate with design and content teams to ensure campaigns are visually appealing and aligned with brand goals.
• Track ROI and KPIs while continuously improving digital marketing strategies.

Requirements:

• Proven experience in SEO, PPC, and social media marketing.
• Strong understanding of Google Ads, Facebook/Instagram Ads, and LinkedIn Ads.
• Hands-on experience with WordPress management.
• Familiarity with social media algorithms and audience targeting.
• Knowledge of digital marketing tools (SEMRush, Ahrefs, Google Analytics, etc.).
• Excellent analytical, problem-solving, and communication skills.
• Ability to stay updated with the latest digital marketing trends and technologies.

Job Types: Full-time, Permanent

Pay: AED1,800.00 - AED4,000.00 per month

Application Question(s):

• How do you structure and optimize a PPC campaign for best ROI?
• What steps do you take to improve a website’s search engine ranking?
• Share an example of a social media campaign you managed and its results.
• How comfortable are you with updating and optimizing a WordPress site?
• Which KPIs do you track to measure the success of a digital marketing campaign?
• What is your salary expectation?