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Kanguru Tech Pty Ltd

Part-Time E-commerce Ads SpecialistWe are looking for an experienced Part-Time E-commerce Ads Specialist with a proven track record of managing and scaling paid advertising campaigns for e-commerce businesses. The ideal candidate should have at least 3 years of hands-on experience running profitable campaigns across Meta and Google Ads, with a strong understanding of performance marketing, conversion optimization, and ROAS-driven strategies.If you're passionate about data-driven advertising and have successfully grown online stores through paid campaigns, we'd love to hear from you.Key Responsibilities:<ul><li>Plan, launch, manage, and optimize paid advertising campaigns across:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads (Search, Shopping, Display, Performance Max, YouTube)</li><li>Develop customer acquisition and retargeting strategies.</li><li>Optimize campaigns to maximize ROAS while maintaining target CPA/CAC.</li><li>Conduct audience research, segmentation, and lookalike audience creation.</li><li>Manage campaign budgets efficiently.</li><li>Perform A/B testing on creatives, copy, audiences, and landing pages.</li><li>Analyze campaign performance and prepare detailed reports.</li><li>Track conversions using Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, and Conversion API.</li><li>Collaborate with designers and content teams to create high-performing ad creatives.</li><li>Stay updated with advertising platform changes and industry trends.</li></ul>Required Qualifications:<ul><li>Minimum 3+ years of professional experience managing paid advertising for e-commerce brands.</li><li>Proven experience scaling profitable e-commerce campaigns.</li><li>Strong understanding of Meta Ads Manager and Google Ads.</li><li>Experience with Shopify, WooCommerce, or other e-commerce platforms.</li><li>Strong analytical skills with the ability to interpret campaign data.</li><li>Excellent communication and reporting skills.</li><li>Ability to manage multiple accounts simultaneously.</li></ul>Required Skills:<ul><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads</li><li>Google Analytics 4 (GA4)</li><li>Google Tag Manager</li><li>Meta Pixel</li><li>Conversion API (CAPI)</li><li>Google Merchant Center</li><li>Performance Max Campaigns</li><li>Google Shopping Ads</li><li>Dynamic Product Ads</li><li>Remarketing &amp; Retargeting</li><li>Audience Segmentation</li><li>Budget Management</li><li>Conversion Rate Optimization (CRO)</li><li>A/B Testing</li><li>Excel or Google Sheets</li></ul>Preferred Qualifications:<ul><li>Experience managing international e-commerce accounts.</li><li>Experience advertising in Australia, the United States, Canada, or the United Kingdom.</li><li>Knowledge of email marketing platforms such as Klaviyo or Mailchimp.</li><li>Familiarity with attribution models and multi-channel marketing.</li><li>Experience with AI-powered advertising tools is a plus.</li></ul>What We Offer:<ul><li>Competitive part-time salary.</li><li>Flexible working hours.</li><li>Opportunity to manage international e-commerce brands.</li><li>Performance-based bonuses and salary increments.</li><li>Long-term career growth.</li><li>Collaborative and results-driven work environment.</li></ul>Important Application Requirement (Read Carefully)Only candidates with proven professional experience managing paid advertising campaigns for e-commerce businesses should apply.Applicants must submit a portfolio demonstrating successful e-commerce advertising campaigns. Applications without relevant experience and a supporting portfolio will not be considered.Your portfolio/document should include:<ul><li>List of e-commerce brands or clients you have managed.</li><li>Website URLs of the stores.</li><li>Advertising platforms managed (Meta, Google, TikTok, etc.).</li><li>Monthly advertising budgets handled.</li><li>Campaign objectives.</li><li>Your role and responsibilities.</li><li>Key performance metrics, including:</li><li>ROAS</li><li>CPA</li><li>CAC</li><li>CTR</li><li>CPC</li><li>Conversion Rate</li><li>Revenue Generated</li><li>Screenshots or case studies (if permitted).</li></ul>Applications without a portfolio showcasing relevant e-commerce advertising experience will be automatically rejected.Work Location: Remote

Part-Time E-commerce Ads Specialist

Join Kanguru Tech Pty Ltd and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Kanguru Tech Pty Ltd

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Part-Time E-commerce Ads Specialist