Part-Time E-commerce Ads Specialist

Part-Time E-commerce Ads Specialist

We are looking for an experienced Part-Time E-commerce Ads Specialist with a proven track record of managing and scaling paid advertising campaigns for e-commerce businesses. The ideal candidate should have at least 3 years of hands-on experience running profitable campaigns across Meta and Google Ads, with a strong understanding of performance marketing, conversion optimization, and ROAS-driven strategies.

If you're passionate about data-driven advertising and have successfully grown online stores through paid campaigns, we'd love to hear from you.

Key Responsibilities:

• Plan, launch, manage, and optimize paid advertising campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Shopping, Display, Performance Max, YouTube)
• Develop customer acquisition and retargeting strategies.
• Optimize campaigns to maximize ROAS while maintaining target CPA/CAC.
• Conduct audience research, segmentation, and lookalike audience creation.
• Manage campaign budgets efficiently.
• Perform A/B testing on creatives, copy, audiences, and landing pages.
• Analyze campaign performance and prepare detailed reports.
• Track conversions using Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, and Conversion API.
• Collaborate with designers and content teams to create high-performing ad creatives.
• Stay updated with advertising platform changes and industry trends.

Required Qualifications:

• Minimum 3+ years of professional experience managing paid advertising for e-commerce brands.
• Proven experience scaling profitable e-commerce campaigns.
• Strong understanding of Meta Ads Manager and Google Ads.
• Experience with Shopify, WooCommerce, or other e-commerce platforms.
• Strong analytical skills with the ability to interpret campaign data.
• Excellent communication and reporting skills.
• Ability to manage multiple accounts simultaneously.

Required Skills:

• Meta Ads (Facebook & Instagram)
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel
• Conversion API (CAPI)
• Google Merchant Center
• Performance Max Campaigns
• Google Shopping Ads
• Dynamic Product Ads
• Remarketing & Retargeting
• Audience Segmentation
• Budget Management
• Conversion Rate Optimization (CRO)
• A/B Testing
• Excel or Google Sheets

Preferred Qualifications:

• Experience managing international e-commerce accounts.
• Experience advertising in Australia, the United States, Canada, or the United Kingdom.
• Knowledge of email marketing platforms such as Klaviyo or Mailchimp.
• Familiarity with attribution models and multi-channel marketing.
• Experience with AI-powered advertising tools is a plus.

What We Offer:

• Competitive part-time salary.
• Flexible working hours.
• Opportunity to manage international e-commerce brands.
• Performance-based bonuses and salary increments.
• Long-term career growth.
• Collaborative and results-driven work environment.

Important Application Requirement (Read Carefully)

Only candidates with proven professional experience managing paid advertising campaigns for e-commerce businesses should apply.

Applicants must submit a portfolio demonstrating successful e-commerce advertising campaigns. Applications without relevant experience and a supporting portfolio will not be considered.

Your portfolio/document should include:

• List of e-commerce brands or clients you have managed.
• Website URLs of the stores.
• Advertising platforms managed (Meta, Google, TikTok, etc.).
• Monthly advertising budgets handled.
• Campaign objectives.
• Your role and responsibilities.
• Key performance metrics, including:
• ROAS
• CPA
• CAC
• CTR
• CPC
• Conversion Rate
• Revenue Generated
• Screenshots or case studies (if permitted).

Applications without a portfolio showcasing relevant e-commerce advertising experience will be automatically rejected.

Work Location: Remote