Google & Meta Ads Specialist

We're looking for a results-driven Google & Meta Ads Specialist to join our growing marketing team. If you have hands-on experience managing high-performing paid campaigns across Google and Meta platforms, along with a solid understanding of SEO and lead generation strategies, we'd love to hear from you!

Role Overview
You will be responsible for planning, executing, and optimizing Google Ads and Meta Ads campaigns to generate high-quality leads and maximize ROI. You'll also contribute to SEO initiatives to improve organic visibility and work closely with the creative team to develop high-converting marketing campaigns.

Key Responsibilities

• Plan, launch, and optimize Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns
• Monitor campaign performance, analyze KPIs, and continuously improve ROI and lead quality
• Conduct keyword research, audience targeting, A/B testing, and conversion optimization
• Implement and manage conversion tracking using Google Tag Manager, Google Analytics 4, and Meta Pixel
• Develop and execute on-page and off-page SEO strategies to improve search rankings and organic traffic
• Perform keyword research, technical SEO audits, and competitor analysis
• Collaborate with the design and content teams to create high-performing ad creatives and landing pages
• Prepare weekly and monthly performance reports with actionable insights
• Stay updated with the latest digital marketing trends, platform updates, and best practices

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns
• Strong understanding of SEO principles, keyword research, and website optimization
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Business Suite
• Knowledge of conversion tracking, remarketing, and lead generation strategies
• Excellent analytical, communication, and problem-solving skills
• Google Ads and Meta certifications are a plus
• A proactive mindset with a strong focus on achieving measurable results

Application Question(s):

• Are you currently living in Islamabad/Rawalpindi?
• Are you fluent in English?

Work Location: In person