Jr. Meta Ads Specialist

Job Overview

We are looking for a results-driven and detail-oriented Junior Meta Ads Specialist / Meta Ads Executive with 1–2 years of hands-on experience managing advertising campaigns across Meta platforms, including Facebook and Instagram. The ideal candidate should have a strong understanding of Meta Ads Manager, audience targeting, campaign optimization, and performance analysis.

Key Responsibilities

• Create, manage, and optimize Meta ad campaigns for lead generation, conversions, engagement, and brand awareness.
• Conduct audience research and build custom, lookalike, and retargeting audiences.
• Monitor campaign performance and make data-driven optimization decisions.
• Perform A/B testing on creatives, copy, targeting, and placements.
• Coordinate with graphic designers and content teams to develop high-performing ad creatives.
• Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with Meta advertising policies, trends, and algorithm changes.
• Assist in budget allocation and campaign scaling strategies.
• Ensure Meta Pixel and conversion tracking are properly implemented.

Required Skills & Qualifications

• 1–2 years of practical experience managing Meta Ads campaigns.
• Strong knowledge of Meta Platforms Ads Manager and Business Manager.
• Understanding of campaign objectives, funnel strategies, and audience segmentation.
• Familiarity with Meta Pixel, Events Manager, and conversion tracking.
• Basic knowledge of analytics tools such as Google Analytics is a plus.
• Strong analytical and reporting skills.
• Good communication and teamwork abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Preferred Qualifications

• Experience working with eCommerce, lead generation, or agency-based campaigns.
• Basic understanding of copywriting and ad creative strategy.
• Certification in Meta Blueprint is a plus.

Work Location: In person