SEO & Digital Marketing Specialist

SEO & Digital Marketing Specialist

Company: Welkin Hitech Instruments (Pvt.) Ltd.
Location: Karachi (Head Office) — Full-Time
Industry: Laboratory, Scientific & Industrial Instruments
Experience: 1–3 Years
Salary: As per skills and experience
Reports To: CEO

We're looking for a results-driven Digital Marketing Specialist to own our online presence end-to-end — SEO, paid ads, and social media/content creation. Since our industry is niche and technical, precision in keyword targeting and audience segmentation matters more than volume.

SEO

• Run on-page and technical SEO audits; own website structure, meta tags, and schema
• Build a sustainable link-building strategy
• Optimize content around our core product keywords (Cooking Oil Tester, Flue Gas Analyzer, Water Testing Equipment, Food Quality Instruments, Laboratory Equipment, etc.)
• Deliver monthly ranking reports with clear KPIs

Paid Advertising

• Set up and manage Google Search/Display, Meta (Facebook/Instagram), and LinkedIn Ads
• Conduct keyword research for technical/industrial search terms
• Build custom and lookalike audiences for B2B and B2C campaigns
• A/B test creatives and landing pages; reduce cost-per-lead while improving lead quality

Content & Social Media

• Plan and create posts, reels, and short-form video for LinkedIn, Facebook, Instagram, TikTok, and Google Business
• Design ad creatives and social content using Canva, Photoshop, and Illustrator
• Edit reels and YouTube videos using Premiere Pro and After Effects
• Use AI tools (ChatGPT, Claude, Gemini) to speed up content ideation, copywriting, and campaign research

Research & Strategy

• Conduct competitor analysis across search and social platforms
• Identify content gaps and emerging trends specific to our sector
• Stay current with algorithm updates across all platforms

Preferred

• Experience marketing B2B industrial, engineering, or lab equipment brands
• Strong grasp of the Pakistani market and local search behavior
• Technical copywriting ability
• Familiarity with CRM/marketing automation tools and LinkedIn Sales Navigator

Skills
Google Ads & Meta Ads Manager · SEO (On-Page, Technical, Off-Page) · Ahrefs/SEMrush/Search Console · GA4 & Reporting · Canva, Photoshop, Illustrator · Premiere Pro, After Effects · AI Tools (ChatGPT, Claude, Gemini) · A/B Testing & CRO

Pay: Rs35,000.00 - Rs95,000.00 per month

Work Location: In person