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SEO Specialist (Onsite, Lahore, PKR Salary)
Requirements:
- 2–3 years of hands-on experience in SEO, preferably in the SaaS or services industry targeting the EU market.
- Strong expertise in on-page, off-page, technical SEO, AEO, and GEO.
- Proven experience in link building, backlink acquisition, and using white-hat SEO strategies.
- Strong knowledge of keyword research, competitor analysis, content optimization, search intent, and AI-powered search optimization.
- Hands-on experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Good understanding of Core Web Vitals, indexing, crawlability, structured data, schema markup, and website performance.
- Familiarity with WordPress or other CMS platforms, along with basic HTML/CSS knowledge, is preferred.
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Strong analytical, reporting, and communication skills, with the ability to work closely with marketing, content, and development teams.
- Develop and implement SEO, AEO, and GEO strategies to improve organic visibility, AI search presence, keyword rankings, and website traffic across target markets.
- Perform on-page, off-page, and technical SEO optimization to improve website performance, user experience, and search engine visibility.
- Conduct keyword research, competitor analysis, content optimization, and AI search optimization to identify growth opportunities.
- Plan and execute high-quality backlink and digital authority-building campaigns using ethical white-hat SEO practices.
- Conduct regular SEO audits and work with developers to resolve technical issues affecting search performance and indexing.
- Monitor website performance, analyze SEO, AEO, and GEO metrics, and prepare regular performance reports with actionable recommendations.
- Stay up to date with Google algorithm updates, AI search trends, generative search developments, and industry best practices.
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Work closely with content, marketing, and development teams to ensure SEO, AEO, and GEO best practices are applied across all digital assets.
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