SEO Specialist

IBSTEC is looking for a skilled and results-driven SEO Specialist to join our team. The ideal candidate will have 2–3 years of hands-on experience in search engine optimization and a strong understanding of on-page, off-page, and technical SEO. You will be responsible for improving website rankings, increasing organic traffic, and supporting the company's digital marketing objectives.

Key Responsibilities

• Develop and execute effective SEO strategies to improve organic search performance.
• Perform keyword research, competitor analysis, and identify new growth opportunities.
• Optimize website content, landing pages, and metadata for search engines.
• Conduct technical SEO audits and work with developers to resolve issues.
• Build and manage high-quality backlink campaigns.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Track keyword rankings, traffic, and conversions, and prepare regular performance reports.
• Stay updated with search engine algorithm changes and industry best practices.

Requirements

• Bachelor's degree in Marketing, Computer Science, Business, or a related field (preferred).
• 2–3 years of proven experience in SEO.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
• Understanding of HTML, CSS, and basic website structure is an advantage.
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and meet deadlines.

What We Offer

• Competitive salary (based on experience)
• Professional growth and learning opportunities
• Collaborative and supportive work environment
• Long-term career development

Work Schedule

• Location: Gulberg V, Lahore
• Job Type: Full-time

Work Location: In person