SEO Expert

Job Title: SEO Expert
Industry: Custom Packaging / Printing
Location: Lahore (On-site)
Experience: 2–4 Years
Shift: 1:00 PM – 10:00 PM

Key Responsibilities:

• Develop and execute SEO strategies to improve website visibility and organic traffic.
• Perform comprehensive keyword research focused on packaging-related search terms.
• Optimize website pages, category pages, blogs, and landing pages for search engines.
• Conduct technical SEO audits and resolve issues related to indexing, crawling, Core Web Vitals, and site performance.
• Monitor and improve website health using Google Search Console and other SEO tools.
• Build high-quality backlinks through ethical link-building strategies.
• Collaborate with content writers to create SEO-friendly content targeting commercial and informational keywords.
• Analyze competitors and identify opportunities to improve rankings.
• Track keyword rankings, website performance, and conversion metrics.
• Prepare weekly and monthly SEO performance reports with actionable insights.
• Stay updated with Google's algorithm changes and industry best practices.

Required Skills:

• Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO.
• Experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, and Google Business Profile.
• Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, or SimilarWeb.
• Knowledge of Core Web Vitals, Schema Markup, XML Sitemaps, Robots.txt, Canonical Tags, and Website Architecture.
• Experience in keyword clustering and content optimization.
• Familiarity with WordPress, Shopify, or custom CMS platforms.
• Basic understanding of HTML, CSS, and JavaScript SEO is a plus.
• Excellent analytical, reporting, and communication skills.

Work Location: In person