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Welkin Hitech Instruments Pvt. Ltd.

SEO &amp; Digital Marketing SpecialistCompany: Welkin Hitech Instruments (Pvt.) Ltd. Location: Karachi (Head Office) &mdash; Full-Time Industry: Laboratory, Scientific &amp; Industrial Instruments Experience: 1&ndash;3 Years Salary: As per skills and experience Reports To: CEOWe're looking for a results-driven Digital Marketing Specialist to own our online presence end-to-end &mdash; SEO, paid ads, and social media/content creation. Since our industry is niche and technical, precision in keyword targeting and audience segmentation matters more than volume.SEO<ul><li>Run on-page and technical SEO audits; own website structure, meta tags, and schema</li><li>Build a sustainable link-building strategy</li><li>Optimize content around our core product keywords (Cooking Oil Tester, Flue Gas Analyzer, Water Testing Equipment, Food Quality Instruments, Laboratory Equipment, etc.)</li><li>Deliver monthly ranking reports with clear KPIs</li></ul>Paid Advertising<ul><li>Set up and manage Google Search/Display, Meta (Facebook/Instagram), and LinkedIn Ads</li><li>Conduct keyword research for technical/industrial search terms</li><li>Build custom and lookalike audiences for B2B and B2C campaigns</li><li>A/B test creatives and landing pages; reduce cost-per-lead while improving lead quality</li></ul>Content &amp; Social Media<ul><li>Plan and create posts, reels, and short-form video for LinkedIn, Facebook, Instagram, TikTok, and Google Business</li><li>Design ad creatives and social content using Canva, Photoshop, and Illustrator</li><li>Edit reels and YouTube videos using Premiere Pro and After Effects</li><li>Use AI tools (ChatGPT, Claude, Gemini) to speed up content ideation, copywriting, and campaign research</li></ul>Research &amp; Strategy<ul><li>Conduct competitor analysis across search and social platforms</li><li>Identify content gaps and emerging trends specific to our sector</li><li>Stay current with algorithm updates across all platforms</li></ul>Preferred<ul><li>Experience marketing B2B industrial, engineering, or lab equipment brands</li><li>Strong grasp of the Pakistani market and local search behavior</li><li>Technical copywriting ability</li><li>Familiarity with CRM/marketing automation tools and LinkedIn Sales Navigator</li></ul>Skills Google Ads &amp; Meta Ads Manager &middot; SEO (On-Page, Technical, Off-Page) &middot; Ahrefs/SEMrush/Search Console &middot; GA4 &amp; Reporting &middot; Canva, Photoshop, Illustrator &middot; Premiere Pro, After Effects &middot; AI Tools (ChatGPT, Claude, Gemini) &middot; A/B Testing &amp; CROPay: Rs35,000.00 - Rs95,000.00 per monthWork Location: In person

SEO & Digital Marketing Specialist

Join Welkin Hitech Instruments Pvt. Ltd. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Welkin Hitech Instruments Pvt. Ltd.

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SEO & Digital Marketing Specialist