Qureos Mentor

La Tanya Wallace, Nurse Practitioner

Job Overview La Tanya Wallace NP &amp; Associates is a trauma-informed psychiatric and functional medicine practice serving high-functioning adults who want to shift biological, psychological, social, or professional difficulties more quickly using neuro- and evidence-based tools. We&rsquo;re seeking an experienced Marketing Lead / Content &amp; Brand Strategist with a proven background in behavioral health, psychiatry, and functional or integrative medicine. In this part-time, remote contractor role, you will build and execute clear funnels for both our insurance-based Associates model and our self-pay offerings (Emotional Reset, intensives, hypnotherapy/MER, and functional medicine). You&rsquo;ll own strategy, content, and coordination with our small team to attract self-pay, change-oriented clients while maintaining ethical, HIPAA-aware marketing.ob OverviewThis is a strategic, hands-on role.You will lead marketing strategy and content for the practice and build clear, ethical funnels that:<ul><li>Keep a steady flow of appropriate insurance-based therapy clients for the Associates page, and</li><li>Attract self-pay adults who want to move faster with neuro- and evidence-based tools, functional medicine, and high-touch support (not just traditional weekly trauma therapy).</li></ul>You will not just &ldquo;do social media.&rdquo; You will develop and execute a focused marketing plan, write or refine key content, and coordinate a small team that includes the practice owner, a web designer (Squarespace), an SEO and paid ads specialist, and a part-time intern.Key Responsibilities<ul><li>Develop and manage a focused marketing plan for two funnels:</li><li>Insurance-based behavioral health and psychiatry clients for the Associates page (trauma-focused, insurance-based care)</li><li>Self-pay clients for faster-change and optimization services (Emotional Reset Method, intensives, hypnotherapy/MER, and functional/naturopathic medicine)</li><li>Create and own a 90-day rolling content calendar (website, blog, email, and social) that speaks to adults who:</li><li>Feel stuck in patterns impacting their health, relationships, or work</li><li>Want a science-backed, integrative approach to change</li><li>Are ready to invest in higher-touch, results-oriented care</li><li>Write or edit clear, ethically sound, nervous-system-informed copy for:</li><li>Website and landing pages (especially pages focused on Emotional Reset, intensives, hormones, metabolic health, thyroid/fatigue, and professional functioning)</li><li>Blog posts and educational articles</li><li>Email sequences and newsletters</li><li>Social media captions and repurposed content</li><li>Collaborate with the clinician-owner to translate clinical concepts (psychiatric care, neuro- and evidence-based tools, nervous system regulation, hormones, metabolic health, thyroid, gut and mood) into accessible, accurate messaging that resonates with high-functioning, change-oriented adults.</li><li>Coordinate with the web designer, SEO and paid ads specialist, and intern to move projects from idea to completion and keep timelines on track.</li><li>Implement basic SEO best practices in collaboration with the SEO specialist, and ensure content is aligned with target keywords and client search behavior for both:</li><li>Insurance-based therapy searchers, and</li><li>Self-pay clients interested in functional medicine, nervous system reset, and rapid-change work.</li><li>Track core marketing metrics (for example: website traffic, consult requests, lead sources, and basic conversion trends) and provide simple monthly summaries with recommendations.</li><li>Ensure all marketing respects HIPAA boundaries and follows ethical marketing practices for mental health and medical services (no unsafe claims, no stigma, no fear-based tactics).</li></ul>Preferred Education<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, Psychology, Public Health, or a related field required</li><li>Master&rsquo;s degree in Marketing, Communications, Healthcare Administration, Public Health, or a related field preferred but not required</li><li>Equivalent combination of education and substantial experience in behavioral health/psychiatry and functional or integrative medicine marketing will be considered</li></ul>Strict Experience RequirementsTo be considered for this role, you must have:<ul><li>A minimum of 4 years of marketing experience specifically within:</li><li>Behavioral health, therapy practices, or psychiatric mental health services, and</li><li>Functional or integrative medicine, women&rsquo;s health, or closely related clinical settings</li><li>Demonstrated experience marketing for clinicians or practices that provide services such as:</li><li>Psychiatry or psychiatric mental health care</li><li>Behavioral health / emotional regulation programs</li><li>Functional or integrative medicine, hormone and metabolic health, thyroid/fatigue, or similar clinical services</li><li>(Experience positioning self-pay, higher-touch or &ldquo;fast-track&rdquo; offerings is a strong plus.)</li><li>Strong writing and editing skills, with samples showing ethical, grounded, clinically aligned marketing for mental health and/or functional medicine practices.</li><li>Proven ability to collaborate directly with clinicians and turn complex clinical ideas into clear, client-friendly language that speaks to high-functioning adults who want meaningful change.</li><li>Prior collaboration with SEO and/or paid ads specialists and web designers to execute campaigns and landing pages.</li><li>High reliability, strong organization, and comfort owning deadlines and follow-through in a small, values-led practice.</li></ul>What We Offer<ul><li>Flexible, remote role with meaningful work at the intersection of psychiatry, behavioral health, and functional medicine</li><li>Opportunity to help shape the growth of a modern, trauma-informed, optimization-focused practice</li><li>Collaborative relationship with a psychiatric NP who values ethical, client-centered care and clear communication</li></ul>Compensation<ul><li>Contractor role</li><li>Hourly rate or monthly retainer, commensurate with experience in behavioral health, psychiatry, and functional or integrative medicine marketing</li><li>Please include your desired hourly rate or range in your application</li></ul>How to ApplyPlease submit:<ul><li>A brief note on why you are a strong fit specifically for behavioral health, psychiatry, and functional medicine marketing, and how you would approach attracting self-pay, faster-change clients vs insurance-based therapy referrals.</li><li>Two to three writing samples that show your work for therapy, psychiatry, behavioral health, or functional medicine practices (for example, a landing page, blog, or email).</li><li>A short example of a campaign you planned and executed for a behavioral health, psychiatric, or functional medicine practice, and the results or changes you observed.</li><li>Submit to: La Tanya Wallace at: lwallacenp@gmail.com</li></ul>Job Type: ContractPay: $25.00 - $40.00 per hourExpected hours: 10 &ndash; 15 per weekWork Location: Remote

Marketing Lead / Content & Brand Strategist (Behavioral Health, Psychiatry, Functional Medicine)

Join La Tanya Wallace, Nurse Practitioner and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

La Tanya Wallace, Nurse Practitioner

ABOUT_COMPANY

Marketing Lead / Content & Brand Strategist (Behavioral Health, Psychiatry, Functional Medicine)