Qureos Mentor

Libero LLC

Position Summary:The Marketing Manager is responsible for developing and executing marketing strategies that drive membership growth, brand awareness, and member engagement for the gym. This role requires a creative, data-driven marketer who understands the fitness industry and can effectively promote gym services, classes, and promotions across various channels.Key Responsibilities:Marketing Strategy &amp; Campaigns:<ul><li>Develop and execute marketing plans to attract new members and retain current ones.</li><li>Plan and manage promotional campaigns (e.g. new member offers, referral programs, seasonal specials).</li><li>Align marketing efforts with business goals and local market demographics.</li></ul>Digital Marketing &amp; Social Media:<ul><li>Manage the gym&rsquo;s website, social media accounts, and email marketing platforms.</li><li>Create and schedule engaging content (videos, stories, posts, blogs) that aligns with fitness trends and brand identity.</li><li>Monitor performance metrics (reach, engagement, conversion rates) and adjust tactics accordingly.</li></ul>Community Engagement &amp; Events:<ul><li>Plan and coordinate in-gym events, open houses, wellness fairs, and community outreach efforts.</li><li>Build relationships with local businesses, schools, and influencers to boost gym visibility.</li></ul>Brand Management:<ul><li>Ensure all marketing materials (print, digital, in-house signage) reflect consistent branding and messaging.</li><li>Create promotional collateral such as flyers, banners, brochures, and digital ads.</li></ul>Partnerships &amp; Member Engagement:<ul><li>Collaborate with personal trainers, instructors, and front desk staff to promote programs and classes.</li><li>Implement member engagement strategies to increase satisfaction and reduce churn.</li></ul>Analytics &amp; Reporting:<ul><li>Track KPIs related to lead generation, membership conversions, and ROI of marketing efforts.</li><li>Prepare regular performance reports for leadership and provide actionable insights.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field.</li><li>2&ndash;5 years of marketing experience, preferably in fitness, health, or wellness industries.</li><li>Proficiency in digital marketing tools (e.g., Meta Business Suite, Mailchimp, Google Ads, Canva).</li><li>Strong copywriting, storytelling, and visual communication skills.</li><li>Familiarity with CRM systems, lead generation strategies, and membership sales processes.</li><li>Energetic, self-motivated, and passionate about health and fitness.</li><li>Ability to work flexible hours, including weekends or special events as needed.</li></ul>Job Types: Full-time, Part-timePay: $46,840.95 - $56,410.61 per yearExpected hours: 10 &ndash; 36 per weekBenefits:<ul><li>Health insurance</li><li>Paid time off</li></ul>Work Location: Hybrid remote in Sterling, VA 20166

Marketing Manager – Gym/Fitness Center

Join Libero LLC and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Libero LLC

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Marketing Manager – Gym/Fitness Center