Marketing Manager – Gym/Fitness Center

Position Summary:

The Marketing Manager is responsible for developing and executing marketing strategies that drive membership growth, brand awareness, and member engagement for the gym. This role requires a creative, data-driven marketer who understands the fitness industry and can effectively promote gym services, classes, and promotions across various channels.

Key Responsibilities:

Marketing Strategy & Campaigns:

• Develop and execute marketing plans to attract new members and retain current ones.
• Plan and manage promotional campaigns (e.g. new member offers, referral programs, seasonal specials).
• Align marketing efforts with business goals and local market demographics.

Digital Marketing & Social Media:

• Manage the gym’s website, social media accounts, and email marketing platforms.
• Create and schedule engaging content (videos, stories, posts, blogs) that aligns with fitness trends and brand identity.
• Monitor performance metrics (reach, engagement, conversion rates) and adjust tactics accordingly.

Community Engagement & Events:

• Plan and coordinate in-gym events, open houses, wellness fairs, and community outreach efforts.
• Build relationships with local businesses, schools, and influencers to boost gym visibility.

Brand Management:

• Ensure all marketing materials (print, digital, in-house signage) reflect consistent branding and messaging.
• Create promotional collateral such as flyers, banners, brochures, and digital ads.

Partnerships & Member Engagement:

• Collaborate with personal trainers, instructors, and front desk staff to promote programs and classes.
• Implement member engagement strategies to increase satisfaction and reduce churn.

Analytics & Reporting:

• Track KPIs related to lead generation, membership conversions, and ROI of marketing efforts.
• Prepare regular performance reports for leadership and provide actionable insights.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–5 years of marketing experience, preferably in fitness, health, or wellness industries.
• Proficiency in digital marketing tools (e.g., Meta Business Suite, Mailchimp, Google Ads, Canva).
• Strong copywriting, storytelling, and visual communication skills.
• Familiarity with CRM systems, lead generation strategies, and membership sales processes.
• Energetic, self-motivated, and passionate about health and fitness.
• Ability to work flexible hours, including weekends or special events as needed.

Job Types: Full-time, Part-time

Pay: $46,840.95 - $56,410.61 per year

Expected hours: 10 – 36 per week

Benefits:

• Health insurance
• Paid time off

Work Location: Hybrid remote in Sterling, VA 20166