Qureos Mentor

Martz Bus

<div>On-site in Wilkes-Barre, PA
Martz Bus is hiring a hands-on, data-driven Director of Digital Marketing &amp; Communication to lead our digital strategy and accelerate revenue growth across all business lines &mdash; including NYC Line Run, Charters, and Tours.
This is a high-impact leadership role reporting to the President that is focused on four priority areas:
1. Pay-Per-Click (PPC) Strategy &amp; Budget Management
2. HubSpot Utilization &amp; Automation
3. Social Media Strategy &amp; Content
4. Internal Communication Management
If you&rsquo;re a digital marketing leader who thrives on measurable results, knows how to stretch a budget, and can translate data into action &mdash; this opportunity is for you.
What You&rsquo;ll Do
<ul><li>Lead all PPC strategy, execution, tracking, and budget management to maximize ROI.</li>
<li>Manage and optimize HubSpot for CRM, marketing automation, segmentation, and reporting.</li>
<li>Oversee all social media platforms (Facebook, Instagram, LinkedIn) with consistent brand voice and high engagement.</li>
<li>Direct internal communication strategy to support clarity, consistency, and culture across the organization.</li>
<li>Develop digital campaigns that generate qualified leads, improve conversions, and increase repeat usage.</li>
<li>Define and track KPIs across PPC, email, social, and web channels.</li>
<li>Manage external vendors supporting PPC, SEO/SEM, creative, and analytics.</li>
<li>Report performance insights and recommendations to executive leadership.</li>
</ul>
What You Bring
<ul><li>Demonstrated expertise managing PPC campaigns and digital advertising budgets.</li>
<li>Hands-on experience with HubSpot (CRM, automation, reporting, workflows).</li>
<li>Strong command of social media strategy, content development, and analytics.</li>
<li>Proven ability to develop data-driven campaigns that drive revenue.</li>
<li>Skilled communicator with experience managing internal messaging or organizational communication.</li>
<li>7&ndash;10+ years of digital marketing experience; transportation or service industry experience a plus, not required.</li>
<li>A self-starter with integrity, accountability, creativity, and a positive attitude.</li>
</ul>
Martz Core Values
We are committed to:
<ul><li>Do the Right Thing</li>
<li>Focus on Service</li>
<li>Positive Attitude</li>
<li>Integrity</li>
<li>Accountability</li>
<li>Teamwork</li>
<li>Innovation</li>
</ul>
The Director of Digital Marketing &amp; Communication will model these values daily through leadership, collaboration, and measurable results.
Why You'll Love This Role
<ul><li>You own the digital strategy &mdash; real authority, real autonomy</li>
<li>Executive team visibility</li>
<li>Ability to build, innovate, and modernize digital communication across a historic brand</li>
<li>Clear KPIs and clear expectations &mdash; just how digital pros like it</li>
<li>A role where performance truly moves the needle</li>
</ul>
Ready to Lead Digital Growth at Martz?
If you're excited to take full ownership of PPC, HubSpot, digital campaigns, and communication strategy for a respected, growing transportation company &mdash; we want to meet you.
We offer a competitive salary and benefits package including health, dental, vision, 401k, and disability.
Interested candidates should visit our website www.martzbus.com/careers to apply.
An Equal Opportunity Employer
M/F/Vets/Disabilities 

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Director of Digital Marketing and Communication

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Director of Digital Marketing and Communication