Qureos Mentor

Mirats Insights Pvt Ltd

Key Responsibilities1) Marketing Strategy &amp; Planning (Owner Mindset)Build and execute quarterly and monthly marketing plans aligned to revenuegoals. Define positioning and messaging for Mirats offerings across industries (B2Bfocus). Plan integrated campaigns: performance marketing + content +influencer/partner activations. Create growth experiments and scale what works.2) Performance Marketing (Google Ads + Meta Ads) Plan, launch, and optimize campaigns across:Google Search, Display, YouTube, Remarketing Facebook/Instagram Ads (Meta)Own targeting, creatives coordination, landing page feedback, A/B testing, and funnel metrics.Track and optimize CPL/CAC, conversion rates, lead quality, and ROI.Work with sales to align on lead stages, qualification criteria, and follow-ups.3) Influencer Marketing &amp; PartnershipsIdentify, shortlist, and onboard relevant influencers (LinkedIn, Instagram, YouTube, niche creators).Build influencer briefs, content plans, timelines, and performance expectations.Negotiate commercials, deliverables, usage rights, timelines, and exclusivity where needed.Manage influencer relationships end-to-end and ensure smooth execution.4) Communications &amp; BrandMaintain a consistent brand voice for Mirats across platforms.Write/guide high-quality copy for ads, posts, landing pages, outreachmessages, and collaborations.Support thought leadership and founder branding initiatives (especiallyLinkedIn).5) Analytics, Reporting &amp; ProcessSet up clean reporting dashboards and weekly/monthly performance reviews.Use insights from data to refine strategy and improve efficiency.Own marketing calendars, campaign documentation, and repeatable systems.Must-Have Skills &amp; Experience3&ndash;7 years in marketing/growth, ideally B2B services / SaaS / research /agency background.Strong hands-on experience with: Google Ads (Search + remarketing at minimum)Meta Ads (Facebook/Instagram campaign management)Proven ability to manage campaign budgets and optimize for performance outcomes.Influencer marketing experience: sourcing, negotiation, execution, measurement.Strong communication skills (written + spoken) and comfort interacting with external partners.Good-to-HaveExperience with LinkedIn marketing for B2B (organic + paid).Familiarity with marketing automation/CRM workflows (HubSpot/Zoho/etc.).Basic design sensibility (can guide creatives, knows what converts).Understanding of analytics tools (GA4, Tag Manager, Pixel/CAPI basics).What Success Looks Like (First 90 Days)Clear positioning + campaign plan for Mirats Insights and key group initiatives.Performance campaigns launched with measurable lead goals and reporting.Influencer pipeline created (shortlist &rarr; outreach &rarr; negotiations &rarr; activations).Consistent weekly marketing cadence with improved inbound + brand visibility.Job Type: Full-timePay: ₹45,000.00 - ₹50,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Paid time off</li><li>Provident Fund</li></ul>Work Location: In person

Marketing Manager

Join Mirats Insights Pvt Ltd and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Mirats Insights Pvt Ltd

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Marketing Manager