Abrar Admin

MOBO Med Spa - Akron Canton

Job Overview This is a dynamic, creative role for a social media-savvy marketing professional. The Social Media &amp; Marketing Coordinator will help to coordinate MOBO&rsquo;s brand presence across all digital and print platforms&mdash;developing compelling content, managing paid advertising, supporting video production and SEO, and serving as a brand ambassador who visits our Ohio-area locations regularly to capture authentic content and connect with our teams.This role is full-time, Monday&ndash;Friday, with occasional evening or weekend availability for events, shoots, and promotions. Travel to MOBO locations throughout Ohio is expected approximately one day per week. Some cross-coverage with our call center team is required to support lead follow-up and CRM management.Key ResponsibilitiesSocial Media Content &amp; Channel Management<ul><li>Create, curate, and schedule original content across all MOBO social media platforms including Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging channels.</li><li>Develop and maintain a monthly content calendar aligned with promotions, service launches, seasonal campaigns, and brand voice.</li><li>Produce high-quality static graphics, carousels, Reels, Stories, and short-form video content using tools such as Canva and Capcut.</li><li>Manage day-to-day social media posting, community engagement, inbox monitoring, and comment responses to maintain an active and authentic brand presence.</li><li>Conduct regular competitive analysis, track social media trends, and bring fresh content ideas and platform-specific strategies to the team.</li><li>Monitor and report on channel performance metrics (reach, engagement rate, follower growth, saves, shares) and use data to continuously refine content strategy.</li><li>Work with influencers when required.</li></ul>Graphic Design &amp; Visual Brand Identity<ul><li>Update digital and print assets including social graphics, promotional flyers, email headers, event materials, signage, menus, and patient-facing collateral.</li><li>Ensure all visual content adheres to MOBO&rsquo;s brand standards, maintaining consistency in typography, color palette, and tone across all touchpoints.</li><li>Collaborate with management on seasonal campaigns, new service launches, and special event promotions to develop cohesive visual campaigns.</li><li>Source and manage a library of photography and video assets; coordinate or participate in on-site content shoots at MOBO locations throughout Ohio.</li></ul>Paid Advertising &amp; Ad Management<ul><li>Create and manage paid social advertising campaigns across Meta (Facebook/Instagram), TikTok, and Google, including ad creative development, audience targeting, and budget management.</li><li>Write compelling ad copy and design attention-grabbing visuals optimized for each platform and campaign objective.</li><li>Monitor ad performance daily, making data-informed adjustments to targeting, creative, and budget to maximize ROI and lead generation.</li><li>Collaborate with management to set campaign goals, define target audiences, and report on key performance indicators including cost-per-lead, click-through rate, and return on ad spend.</li><li>Coordinate retargeting strategies in alignment with the CRM and lead management system.</li></ul>Video Content, SEO &amp; Blogging<ul><li>Collaborate with the team on planning, filming, and editing short-form and long-form video content including treatment walkthroughs, provider spotlights, patient education series, and promotional clips.</li><li>Assist in scripting, storyboarding, and on-location filming during site visits to MOBO locations.</li><li>Edit video content for use across social platforms, website, email marketing, and YouTube.</li><li>Research and write SEO-optimized blog content on topics relevant to aesthetics, wellness, weight management, and hormonal health to drive organic search traffic.</li><li>Assist in keyword research, on-page SEO optimization, and Google Business Profile management to improve local search visibility across all MOBO locations.</li><li>Work with management to develop and maintain a content calendar that integrates blog, video, and social content strategy.</li></ul>Email, Print &amp; Campaign Coordination<ul><li>Support the development and scheduling of drip email campaigns, monthly e-blasts, and SMS promotions using designated marketing platforms.</li><li>Design email templates and manage contact lists, segmentation, and deliverability monitoring.</li><li>Assist in coordinating print media projects including brochures, rack cards, direct mailers, and in-office promotional materials.</li><li>Manage established vendor relationships with printers and media partners as needed.</li><li>Coordinate patient events, seasonal promotions, open houses, and in-office activations from a marketing execution standpoint.</li></ul>Lead Follow-Up &amp; CRM Support<ul><li>Provide cross-coverage support with the call center team by following up with inbound web leads, social media inquiries, and ad-generated leads through phone, text, and email when requested.</li><li>Maintain accurate and timely documentation of lead status, follow-up history, and appointment disposition within the CRM and lead management system.</li><li>Help ensure marketing-generated leads are properly handed off to the scheduling team and tracked through conversion.</li><li>Support reporting on marketing campaign lead generation, cost-per-acquisition, and conversion rates to inform future strategy.</li></ul>Site Visits &amp; Field Content Production<ul><li>Travel to MOBO office locations throughout Ohio approximately one day per week to capture authentic photo and video content, connect with local teams, and ensure brand consistency.</li><li>Conduct on-site content shoots featuring providers, treatments, facility highlights, and team culture.</li><li>Serve as a brand ambassador, ensuring each location&rsquo;s in-office materials, digital displays, and patient-facing communications are current and on-brand.</li></ul>Job Requirements<ul><li>Strong graphic design skills are required; proficiency in Canva is a minimum, preferably Adobe creative suite.</li><li>Demonstrated experience managing social media accounts professionally&mdash;not just personal use&mdash;with a portfolio or examples of prior work strongly encouraged.</li><li>Experience with paid social advertising (Meta Ads Manager, TikTok Ads, Google Ads) is highly preferred.</li><li>Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, or similar) is preferred.</li><li>Basic video editing skills (CapCut, Adobe Premiere, or similar) required; experience with Reels and short-form video production is a plus.</li><li>Understanding of SEO fundamentals and content marketing strategy; experience writing blog or marketing copy preferred.</li><li>Excellent written communication skills with the ability to adapt tone and voice for different platforms, audiences, and campaigns.</li><li>Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously with minimal supervision.</li><li>Experience in a medical spa, aesthetics, beauty, health, or wellness industry is a significant plus.</li><li>A self-starter attitude with a creative eye and genuine passion for social media, digital marketing, and brand storytelling.</li><li>Professional, presentable, and comfortable interacting with patients, providers, and franchise partners during site visits.</li><li>Must maintain a valid Ohio driver&rsquo;s license without restrictions that limit your ability to perform job duties.</li><li>Must maintain current auto insurance meeting minimum State of Ohio requirements.</li><li>Must be able to pass a criminal background check, which will be conducted at time of offer.</li><li>Employee will be asked to sign a non-disclosure and non-solicitation agreement.</li></ul>What You&rsquo;ll Receive<ul><li>Competitive hourly compensation</li><li>Performance-based bonuses at the discretion of management</li><li>Discounts on MOBO services and products</li><li>Greater than 30 hours per week eligible for benefits after 90-day probationary period, including:</li><li>7 paid holidays per year</li><li>Paid Time Off</li><li>Optional insurance coverage</li><li>Employer-paid Short-Term Disability (STD) and Long-Term Disability (LTD) benefits</li></ul>Pay: $25.00 - $32.00 per hourBenefits:<ul><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Social Media and Marketing Coordinator

Join MOBO Med Spa - Akron Canton and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

MOBO Med Spa - Akron Canton

About Company

Social Media and Marketing Coordinator