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Morenos roofing

Moreno&rsquo;s Roofing is seeking a results-driven Digital Marketing &amp; Content Specialist to oversee our online presence, create engaging content, and support lead generation efforts. This role combines content creation, website management, and marketing analytics to help drive high-quality leads and brand growth.In this role, you will be at the forefront of expanding our client base, developing impactful marketing campaigns, and nurturing high-quality leads. Your enthusiasm for technology sales, combined with excellent communication skills, will help us connect with potential clients and elevate our brand presence. This role requires a self-starter who takes initiative, is outgoing, and actively seeks opportunities to create content and promote the company.Key Responsibilities:Content Creation &amp; Social Media<ul><li>Create, schedule, and publish content across platforms (Facebook, Instagram, etc.)</li><li>Maintain a consistent posting schedule (minimum weekly cadence)</li><li>Capture and showcase project photos, videos, and customer testimonials</li><li>Ensure branding and messaging are consistent across all platforms</li><li>Proactively seek out content opportunities by engaging with production teams, visiting job sites, and identifying real-time marketing moments</li></ul>Website Management<ul><li>Update website content regularly (photos, services, blogs, promotions)</li><li>Improve user experience and ensure accurate, up-to-date information</li><li>Work with internal team to highlight completed projects and services</li></ul>Marketing Analytics &amp; Lead Performance<ul><li>Monitor and analyze performance using Google Analytics and other tools</li><li>Track key metrics: cost per lead, conversion rates, lead quality</li><li>Work alongside third-party marketing vendors to improve campaign results</li><li>Provide insights and recommendations to increase ROI on marketing spend</li></ul>Marketing Strategy Support<ul><li>Assist in planning and executing marketing campaigns</li><li>Help manage marketing budgets and evaluate performance</li><li>Identify opportunities to generate more qualified leads</li></ul>Qualifications<ul><li>Experience in digital marketing, content creation, or similar role</li><li>Familiarity with Google Analytics and digital ad performance metrics</li><li>Strong understanding of social media platforms and content trends</li><li>Basic website editing experience (WordPress or similar preferred)</li><li>Ability to analyze data and make actionable recommendations</li><li>Organized, self-driven, and consistent with execution</li><li>Highly proactive with a strong sense of initiative; does not wait for direction to execute</li><li>Outgoing personality with willingness to engage with team members and customers for content creation</li><li>Ability and willingness to learn the roofing industry to create relevant and effective marketing content</li></ul>Bonus Skills<ul><li>Experience in home services or construction industry</li><li>Photography/video editing skills</li><li>Knowledge of SEO and local search optimization</li></ul>Knage landing pages designed to convert traffic into leads<ul><li>Monitor ad performance and optimize for cost per lead and ROI</li><li>Generate consistent inbound leads for the sales team</li></ul>&lt;Requirements&gt;<ul><li>Experience with digital advertising (Google Ads, Meta Ads preferred)</li><li>Basic knowledge of content creation (photo/video editing tools)</li><li>Familiarity with CRM systems (e.g., AccuLynx or similar)</li><li>Strong analytical mindset and attention to detail</li><li>Ability to manage multiple tasks and prioritize effectively</li><li>Comfortable working in a performance-driven environment</li></ul>Work Structure:<ul><li>Daily execution of campaigns, content, and tracking</li><li>Weekly reporting and performance review</li><li>Collaboration with sales and leadership on strategy</li><li>Balanced focus between creative work and measurable outcomes</li></ul>Join us as a Digital Marketing &amp; Content Specialist and become a vital part of our growth story! Your proactive approach and dedication will help us reach new heights while providing valuable solutions to our clients. We&rsquo;re committed to supporting your professional development in a vibrant environment where your contributions truly make a difference.Pay: $21.00 - $28.00 per hourBenefits:<ul><li>Paid time off</li><li>Professional development assistance</li></ul>Experience:<ul><li>social media, web development, google analytics: 3 years (Required)</li></ul>Language:<ul><li>Spanish (Preferred)</li></ul>Location:<ul><li>Elkhart, IN 46514 (Required)</li></ul>Work Location: In person

Marketing & Content Specialist

Join Morenos roofing and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Morenos roofing

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Marketing & Content Specialist