Marketing & Content Specialist

Moreno’s Roofing is seeking a results-driven Digital Marketing & Content Specialist to oversee our online presence, create engaging content, and support lead generation efforts. This role combines content creation, website management, and marketing analytics to help drive high-quality leads and brand growth.

In this role, you will be at the forefront of expanding our client base, developing impactful marketing campaigns, and nurturing high-quality leads. Your enthusiasm for technology sales, combined with excellent communication skills, will help us connect with potential clients and elevate our brand presence. This role requires a self-starter who takes initiative, is outgoing, and actively seeks opportunities to create content and promote the company.

Key Responsibilities:

Content Creation & Social Media

• Create, schedule, and publish content across platforms (Facebook, Instagram, etc.)
• Maintain a consistent posting schedule (minimum weekly cadence)
• Capture and showcase project photos, videos, and customer testimonials
• Ensure branding and messaging are consistent across all platforms
• Proactively seek out content opportunities by engaging with production teams, visiting job sites, and identifying real-time marketing moments

Website Management

• Update website content regularly (photos, services, blogs, promotions)
• Improve user experience and ensure accurate, up-to-date information
• Work with internal team to highlight completed projects and services

Marketing Analytics & Lead Performance

• Monitor and analyze performance using Google Analytics and other tools
• Track key metrics: cost per lead, conversion rates, lead quality
• Work alongside third-party marketing vendors to improve campaign results
• Provide insights and recommendations to increase ROI on marketing spend

Marketing Strategy Support

• Assist in planning and executing marketing campaigns
• Help manage marketing budgets and evaluate performance
• Identify opportunities to generate more qualified leads

Qualifications

• Experience in digital marketing, content creation, or similar role
• Familiarity with Google Analytics and digital ad performance metrics
• Strong understanding of social media platforms and content trends
• Basic website editing experience (WordPress or similar preferred)
• Ability to analyze data and make actionable recommendations
• Organized, self-driven, and consistent with execution
• Highly proactive with a strong sense of initiative; does not wait for direction to execute
• Outgoing personality with willingness to engage with team members and customers for content creation
• Ability and willingness to learn the roofing industry to create relevant and effective marketing content

Bonus Skills

• Experience in home services or construction industry
• Photography/video editing skills
• Knowledge of SEO and local search optimization

Knage landing pages designed to convert traffic into leads

• Monitor ad performance and optimize for cost per lead and ROI
• Generate consistent inbound leads for the sales team

<Requirements>

• Experience with digital advertising (Google Ads, Meta Ads preferred)
• Basic knowledge of content creation (photo/video editing tools)
• Familiarity with CRM systems (e.g., AccuLynx or similar)
• Strong analytical mindset and attention to detail
• Ability to manage multiple tasks and prioritize effectively
• Comfortable working in a performance-driven environment

Work Structure:

• Daily execution of campaigns, content, and tracking
• Weekly reporting and performance review
• Collaboration with sales and leadership on strategy
• Balanced focus between creative work and measurable outcomes

Join us as a Digital Marketing & Content Specialist and become a vital part of our growth story! Your proactive approach and dedication will help us reach new heights while providing valuable solutions to our clients. We’re committed to supporting your professional development in a vibrant environment where your contributions truly make a difference.

Pay: $21.00 - $28.00 per hour

Benefits:

• Paid time off
• Professional development assistance

Experience:

• social media, web development, google analytics: 3 years (Required)

Language:

• Spanish (Preferred)

Location:

• Elkhart, IN 46514 (Required)

Work Location: In person