Junior Content Writer

HAYPP GROUP

At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives.

Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing.

With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you.

THE ROLE

As we continue expanding in the U.S. market, we’re looking for a Junior Content Writer to support the execution of our content strategy for Nicokick. In this role, you’ll create and optimize content that drives organic traffic, improves search rankings, and supports conversion across our e-commerce platform. You’ll work hands-on with product content, landing pages, and editorial content—ensuring everything is aligned with SEO best practices and commercial goals.

This position is ideal for someone early in their career who enjoys writing, is detail-oriented, and wants to learn how content directly impacts traffic, customer acquisition, and revenue in a performance-driven environment. You’ll collaborate closely with Content, SEO, and E-commerce teams to deliver high-quality content at scale.

This is a full-time role based in Arlington, Virginia.

What You Will Do

• Write and publish SEO-optimized content including product descriptions, category pages, blog articles, and landing pages
• Support content production for key brands and campaigns across the site
• Execute against a defined content calendar and keyword strategy
• Optimize content for on-page SEO, including titles, meta descriptions, headers, and internal linking
• Support keyword research and content planning in collaboration with the SEO team
• Write clear, compelling, conversion-focused copy to drive engagement and purchases
• Assist in updating promotional pages, offers, and campaign content
• Refresh and optimize existing content to improve performance and accuracy
• Ensure all content aligns with brand voice, tone, and regulatory requirements
• Proofread and edit content for clarity, quality, and consistency
  
  

What We Are Looking For

• 1–2+ years of experience in content writing, copywriting, or digital marketing
• Strong writing and editing skills with attention to detail
• Basic understanding of SEO principles and content optimization
• Interest in e-commerce, digital marketing, and performance-driven content
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
  
  

A BONUS IF YOU ALSO BRING

• Experience working with CMS platforms or e-commerce environments
• Familiarity with tools such as Google Analytics, Ahrefs, or SEMrush
• Experience writing product or promotional content
• Exposure to regulated industries
  
  

How You Will Grow

• Work closely with Content, SEO, and E-commerce teams to execute content that drives real business impact
• Build hands-on experience creating SEO-driven content across product, category, and editorial pages
• Gain insight into how content contributes to organic traffic, rankings, and conversion in e-commerce
• Develop your ability to write clear, high-performing, and conversion-focused copy
• Take on increasing ownership of content initiatives as you grow within a fast-paced environment
  
  

What We Offer

We are a value-driven company with our values—We team up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time.

We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition.

SEND US YOUR APPLICATION TODAY!

If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status.

If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com. We look forward to hearing from you!