Social Media and Marketing Coordinator

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media channels, and develop engaging marketing campaigns that resonate with our target audiences. Your expertise will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to influence brand perception and grow your skills in a fast-paced, creative environment.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Pinterest and Xiaohongshu to increase engagement and followers.
• Strong photography skills, with proficiency in photo editing and video editing.
• Create high-quality visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing campaigns and brand identity.
• Manage social listening tools to monitor brand mentions, industry trends, and customer feedback for timely responses and insights.
• Plan, execute, and optimize Facebook Advertising campaigns to boost reach and conversions while analyzing performance metrics through Google Analytics and web analytics tools.
• Coordinate with cross-functional teams to produce compelling content including blog posts, videos, photography, and graphics aligned with branding guidelines.
• Utilize social media management tools such as Hootsuite and Buffer to schedule posts, track performance metrics, and streamline workflow.
• Engage with online communities through relationship management practices to foster loyalty and enhance brand reputation.
• Conduct keyword research for SEO purposes to improve organic search rankings and visibility across digital channels.
• Support public relations initiatives by crafting press releases, managing media contacts, and organizing promotional events.
• Track campaign performance using web analytics tools; prepare reports that inform future marketing strategies.

Requirements

• Proven experience in social media marketing, content creation, graphic design, or related roles.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite (including Premiere Pro for video editing), and photography skills.
• Familiarity with social listening tools like Hootsuite or Buffer for managing multiple accounts efficiently.
• Strong understanding of SEO principles, keyword research techniques, and Google Analytics for data-driven decision making.
• Experience with Facebook Advertising campaigns and digital marketing strategies.
• Excellent proofreading skills with attention to detail in all written content.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Exceptional relationship management skills to engage audiences authentically across platforms.
• Knowledge of e-commerce platforms is a plus for supporting online sales initiatives. Join us as a Social Media and Marketing Coordinator to bring your creative ideas to life while shaping the digital voice of a vibrant brand!

Pay: $22.00 - $35.00 per hour

Benefits:

• Health insurance
• Paid time off

Work Location: In person