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National Sheriffs' Association

Department: Marketing and CommunicationsReports to: Director, Meetings, Marketing and Member EngagementStatus: Full TimeOverview: For over 85 years, NSA has been the leading voice for sheriffs nationwide&mdash;from major metropolitan areas to the most rural communities. Our members serve 24/7, responding to emergencies, investigating crimes, managing detention facilities, and protecting courthouses.Headquartered in historic Alexandria, Virginia, NSA provides training, advocacy, and resources to law enforcement agencies and represents sheriffs&rsquo; interests in Washington, D.C.Why Join Us?&middot; Be part of a mission-driven organization with national impact&middot; Work alongside passionate professionals in public safety&middot; Contribute to meaningful initiatives that support law enforcement and community well-beingThe National Sheriffs&rsquo; Association (NSA) seeks a Marketing and Content Coordinator to create, write, curate, implement and manage marketing and communication activities and projects for the organization.ESSENTIAL DUTIES &amp; RESPONSIBILITIES:Content Development and Management&middot; Share content through various channels, ensuring strong web presence<ul><li>Ensure that email blasts, print materials, online advertisement, social media posts, website updates, and all projects are completed for appropriate staff, reviewed, and delivered</li><li>Proofread and verify content to ensure accuracy and, when necessary, edit for grammar and clarity</li><li>Maintain websites including cross-linking content, updating content, and coordinating with the digital advertising team</li><li>Evaluate analytics captured from web traffic, social media activity, and internal advertising campaigns</li></ul>&middot; Optimize content considering SEO and Google Analytics&middot; Design content marketing strategies and set short-term goals<ul><li>Build marketing project schedules and determine deadlines</li></ul>Graphic Design and Management&middot; Produce complex digital files in scales from concept to finish for assigned projects&middot; Create event designs, drawings, and renderings for the association&rsquo;s events, following departmental and company policies, procedures, and practices<ul><li>Identify layout or visual design issues and make recommendations for corrections and improvements</li><li>Ensure materials are consistent with the organization's brand</li><li>Keep records of marketing projects, and retain copy samples for later use by staff</li></ul>Editorial Management &middot; Act as main POC with Sheriff &amp; Deputy production team with regards to article production, copy editing and theme production&middot; Ensure publication timelines are announced to proper staff and maintained throughout each issue cycle&middot; Manage staff submissions to the publication and ensure style adheres to NSA guidelines&middot; Handle requests for additional publications or reprintsSeminar Education Management &ndash; NSA Conferences<ul><li>Lead the coordination, planning, and structure of seminar sessions</li></ul><ul><li>Compile and format seminar submissions to deliver to the selection committee</li></ul><ul><li>Create and manage the seminar schedule, ensuring smooth and efficient session flow</li></ul><ul><li>Serve as primary point of contact for speakers, addressing queries and concerns promptly</li></ul><ul><li>Oversee follow-up with all speakers to ensure full engagement and participation.</li></ul>Additional Duties<ul><li>Research trends and new marketing opportunities, and brainstorming ideas</li><li>Assist in the development of policy and procedure that will guide workflow</li><li>Communicate with staff to increase knowledge of project-related preferences, organizational history, and member specifics that will assist with marketing</li><li>Perform other duties as assigned</li></ul>Desired Qualifications for the Position Include:<ul><li>Bachelor&rsquo;s degree in related field</li><li>Demonstrated knowledge and experience in social and digital communication for an organization as evidenced by examples of online social media engagement, digital email campaigns, newsletters, blog posts, and other communications</li><li>Strong organizational and time management skills with an emphasis on accuracy and attention to detail</li><li>Highly dependable and reliable with regard to work schedule and ability to meet project deadlines</li><li>Proficient in Microsoft Office Suite, knowledge of Adobe Creative Cloud</li><li>Graphic Design experience (including Canva, Adobe Illustrator, InDesign, etc&hellip;)</li><li>Proficient in website management (WordPress, Drupal, etc&hellip;)</li><li>Experienced with Google Analytics and SEO a plus</li><li>Self-motivated; able to work independently and in a team environment</li><li>Ability to travel 5%</li></ul>The above qualifications are representative, but not all-inclusive, of the experience, knowledge, skills, and abilities required for the position.This full-time position is under the supervision of the Director of Meetings, Marketing &amp; Member Engagement. Benefits include employee medical and dental insurance coverage, paid holidays, sick leave, vacation, and a retirement plan. Position is available immediately.Job Type: Full-timePay: $55,000.00 - $65,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li></ul>Work Location: In person

Marketing and Content Coordinator

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National Sheriffs' Association

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Marketing and Content Coordinator