Marketing and Content Coordinator

Department: Marketing and Communications

Reports to: Director, Meetings, Marketing and Member Engagement

Status: Full Time

Overview: For over 85 years, NSA has been the leading voice for sheriffs nationwide—from major metropolitan areas to the most rural communities. Our members serve 24/7, responding to emergencies, investigating crimes, managing detention facilities, and protecting courthouses.

Headquartered in historic Alexandria, Virginia, NSA provides training, advocacy, and resources to law enforcement agencies and represents sheriffs’ interests in Washington, D.C.

Why Join Us?

· Be part of a mission-driven organization with national impact

· Work alongside passionate professionals in public safety

· Contribute to meaningful initiatives that support law enforcement and community well-being

The National Sheriffs’ Association (NSA) seeks a Marketing and Content Coordinator to create, write, curate, implement and manage marketing and communication activities and projects for the organization.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Content Development and Management

· Share content through various channels, ensuring strong web presence

• Ensure that email blasts, print materials, online advertisement, social media posts, website updates, and all projects are completed for appropriate staff, reviewed, and delivered
• Proofread and verify content to ensure accuracy and, when necessary, edit for grammar and clarity
• Maintain websites including cross-linking content, updating content, and coordinating with the digital advertising team
• Evaluate analytics captured from web traffic, social media activity, and internal advertising campaigns

· Optimize content considering SEO and Google Analytics

· Design content marketing strategies and set short-term goals

• Build marketing project schedules and determine deadlines

Graphic Design and Management

· Produce complex digital files in scales from concept to finish for assigned projects

· Create event designs, drawings, and renderings for the association’s events, following departmental and company policies, procedures, and practices

• Identify layout or visual design issues and make recommendations for corrections and improvements
• Ensure materials are consistent with the organization's brand
• Keep records of marketing projects, and retain copy samples for later use by staff

Editorial Management

· Act as main POC with Sheriff & Deputy production team with regards to article production, copy editing and theme production

· Ensure publication timelines are announced to proper staff and maintained throughout each issue cycle

· Manage staff submissions to the publication and ensure style adheres to NSA guidelines

· Handle requests for additional publications or reprints

Seminar Education Management – NSA Conferences

• Lead the coordination, planning, and structure of seminar sessions

• Compile and format seminar submissions to deliver to the selection committee

• Create and manage the seminar schedule, ensuring smooth and efficient session flow

• Serve as primary point of contact for speakers, addressing queries and concerns promptly

• Oversee follow-up with all speakers to ensure full engagement and participation.

Additional Duties

• Research trends and new marketing opportunities, and brainstorming ideas
• Assist in the development of policy and procedure that will guide workflow
• Communicate with staff to increase knowledge of project-related preferences, organizational history, and member specifics that will assist with marketing
• Perform other duties as assigned

Desired Qualifications for the Position Include:

• Bachelor’s degree in related field
• Demonstrated knowledge and experience in social and digital communication for an organization as evidenced by examples of online social media engagement, digital email campaigns, newsletters, blog posts, and other communications
• Strong organizational and time management skills with an emphasis on accuracy and attention to detail
• Highly dependable and reliable with regard to work schedule and ability to meet project deadlines
• Proficient in Microsoft Office Suite, knowledge of Adobe Creative Cloud
• Graphic Design experience (including Canva, Adobe Illustrator, InDesign, etc…)
• Proficient in website management (WordPress, Drupal, etc…)
• Experienced with Google Analytics and SEO a plus
• Self-motivated; able to work independently and in a team environment
• Ability to travel 5%

The above qualifications are representative, but not all-inclusive, of the experience, knowledge, skills, and abilities required for the position.

This full-time position is under the supervision of the Director of Meetings, Marketing & Member Engagement. Benefits include employee medical and dental insurance coverage, paid holidays, sick leave, vacation, and a retirement plan. Position is available immediately.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Work Location: In person