Qureos Mentor

Ocoda

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 Global Reservation Company (Hojuzat.com) (OTA) is hiring a Senior SEO &amp; ASO Specialist to join its dynamic team.
 
 Role Purpose:
 
 
 
 
 
 
 Your mission is to own the organic visibility of the Hojuzat brand. You will ensure that whenever a user in KSA searches for luxury travel, boutique stays, or "Hajiz" (booking) on Google or the App Stores, Hojuzat is the undisputed #1 result. You will bridge the gap between web-based content and app-based conversion to build our "Organic Moat".
 
 
 
 
 
 Core Responsibilities:
 
 
 
 
 
 
 1. App Store Optimization (ASO)
 
 
 <ul>
 <li>
 
 
 Conversion-First ASO:
 
 Own the end-to-end ASO strategy for iOS and Android. Focus on
 
 Creative Optimization
 
 (Screenshots, Video Previews) to maximize CTR.
 
 
 </li>
 <li>
 
 
 Custom Product Pages (CPP):
 
 Design and test specific App Store landing pages for different segments (e.g., AlUla luxury vs. Business Riyadh Season).
 
 
 </li>
 <li>
 
 
 Keyword Strategy:
 
 Identify and dominate high-intent Arabic and English keywords, with a focus on "Verbing" the brand (e.g., owning "Hajiz" and "Booking KSA").
 
 
 </li>
 </ul>
 
 2. Search Engine Optimization (SEO)
 
 
 <ul>
 <li>
 
 
 Arabic Content Strategy:
 
 Lead the development of a "Topic Cluster" content engine that aligns with the
 
 Commercial Calendar
 
 (e.g., Jeddah Season, Ramadan).
 
 
 </li>
 <li>
 
 
 AI &amp; SGE Optimization:
 
 Optimize all web content for
 
 Search Generative Experience (SGE)
 
 and AI models to ensure Hojuzat is cited as the primary authority for luxury travel queries.
 
 
 </li>
 <li>
 
 
 Technical SEO:
 
 Collaborate with the Dev team to ensure lightning-fast Core Web Vitals and a "Mobile-First" indexable architecture.
 
 
 </li>
 </ul>
 
 3. The Web-to-App Bridge
 
 
 
 &bull; Inbound Funneling:
 
 Create seamless "Deep Link" paths from high-ranking web articles directly into the relevant hotel page in the App.
 
 &bull; Organic Attribution:
 
 Work with the MarTech team to track the influence of organic search on app installs and long-term user quality.
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 
 4+ years of experience in SEO/ASO, ideally within
 
 Travel, OTA, or high-traffic Marketplaces
 
 .
 
 
 </li>
 <li>
 
 
 Language:
 
 Native-level Arabic (Saudi dialect nuance is a major plus).
 
 
 </li>
 <li>
 
 
 Tools:
 
 Proficiency in ASO tools (AppTweak, MobileAction) and SEO tools (SEMrush, Ahrefs, GSC).
 
 
 </li>
 <li>
 
 
 Technical:
 
 Familiarity with Schema Markup, JavaScript SEO, and Mobile App Deep Linking.
 
 
 
 
 
 </li>
 </ul>
 Benefits
 
 
 
 &bull;
 
 Flexible Working Hours:
 
 Choose between 9 AM to 5 PM or 10 AM to 6 PM to suit your lifestyle.
 
 
 &bull;
 
 Comprehensive Social &amp; Medical Insurance:
 
 Enjoy peace of mind with our robust health coverage and additional social benefits.
 
 
 &bull;
 
 Dynamic Working Environment:
 
 Thrive in a collaborative and innovative workspace that encourages creativity and teamwork.
 
 
 &bull;
 
 Continuous Learning Opportunities:
 
 Access professional development programs, workshops, and courses to help you grow your skills and advance your career.
 
 
 
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Senior SEO & ASO Specialist

Join Ocoda and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

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Senior SEO & ASO Specialist