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Overlay Pros

About Overlay ProsOverlay Pros is a fast-growing company specializing in decorative concrete overlays, pool decks, driveways, and outdoor living transformations. We don&rsquo;t just improve homes&mdash;we completely transform them.Our growth is driven by one thing: high-quality leads. That&rsquo;s where you come in.About the RoleWe&rsquo;re looking for a results-driven Marketing &amp; Social Media Manager to take full ownership of our marketing engine.You will manage a five figure a month Meta ad budget and be directly responsible for generating consistent, high-quality leads for our sales team.This role is the lifeblood of our business. If leads are strong, we grow. If not, we feel it. You will have a direct impact on revenue every single day.This is a hybrid role&mdash;part strategist, part content creator, part brand builder.What You&rsquo;ll Be Responsible ForLead Generation &amp; Paid Ads<ul><li>Manage and optimize Facebook &amp; Instagram (Meta) ad campaigns</li><li>Own a $10K-15K/month ad budget with clear ROI expectations</li><li>Continuously improve cost per lead, lead quality, and conversion rates</li><li>Build and test new offers, creatives, and targeting strategies</li></ul>Content Creation &amp; Field Marketing<ul><li>Visit job sites to capture before &amp; after photos and videos</li><li>Shoot and edit high-quality video content (Reels, Shorts, YouTube)</li><li>Capture drone footage of completed projects</li><li>Turn real jobs into high-converting marketing assets</li></ul>Social Media &amp; Brand Growth<ul><li>Manage and grow Facebook, Instagram, and YouTube channels</li><li>Post consistent, engaging content that builds trust and authority</li><li>Turn projects into viral-style transformations</li></ul>Customer Interaction &amp; Testimonials<ul><li>Interact with homeowners to capture video testimonials</li><li>Represent Overlay Pros professionally in the field</li><li>Be comfortable as the face of our YouTube and video content</li></ul>What We&rsquo;re Looking For<ul><li>Proven experience running Meta Ads for lead generation</li><li>Strong understanding of home services marketing (or similar)</li><li>Ability to analyze data and optimize campaigns for results</li><li>Experience shooting and editing photo/video content</li><li>Comfortable being on camera and working directly with customers</li><li>Self-starter who takes ownership of performance and outcomes</li><li>Organized, driven, and focused on growth</li></ul>Bonus Points If You Have Experience in concrete, hardscape, or home improvement marketingDrone experience<ul><li>Experience in concrete, hardscape, or home improvement marketing</li><li>Drone experience (or Part 107 license)</li><li>Experience growing a YouTube channel</li><li>Track record of scaling ad budgets profitablyExperience with Go high Level CRM software</li></ul>What Success Looks Like<ul><li>A steady flow of qualified leads booked for estimates</li><li>Lower cost per lead and higher conversion rates</li><li>Strong, consistent social media presence</li><li>Content that clearly showcases before &amp; after transformations</li></ul>Compensation &amp; Growth<ul><li>Competitive base salary</li><li>Performance bonuses tied to lead volume and quality</li><li>Opportunity to grow into a Director of Marketing role</li><li>Work directly with leadership and have real influence on company growth</li></ul>Why Join Overlay Pros<ul><li>Be part of a company with massive visual transformation potential</li><li>Your work will be seen, measured, and rewarded</li><li>You won&rsquo;t be micromanaged&mdash;you&rsquo;ll be trusted to perform</li><li>Huge upside for someone who wants to own and scale a marketing machine</li></ul>How to ApplyPlease include:<ul><li>Examples of Meta ad campaigns (with results if possible)</li><li>Links to social media accounts or content you&rsquo;ve managed</li><li>Any video work or YouTube channels</li><li>(Optional) Before/after project content you&rsquo;ve created</li></ul>Benefits:<ul><li>Paid time off</li></ul>Work Location: In person

Marketing/Social Media Manager (Lead Generation Focus)

Join Overlay Pros and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Overlay Pros

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Marketing/Social Media Manager (Lead Generation Focus)