Qureos Mentor

PARI INFRASTRUCTURE

Job Title: Digital Marketing &amp; Lead Generation Specialist (HVAC &amp; PEB)Job OverviewWe are looking for a performance-driven Digital Marketing &amp; Lead Generation Specialist with experience in industrial/B2B marketing to generate high-quality leads for HVAC systems and Pre-Engineered Building (PEB) projects.The ideal candidate understands long sales cycles, project-based marketing, tender-based opportunities, and contractor/consultant-driven buying processes. This role will focus on generating qualified inquiries from builders, EPC contractors, architects, industrial clients, consultants, and project owners.Key Responsibilities1. B2B Digital Strategy (Industrial Focus)<ul><li>Develop and execute digital marketing strategies to generate project-based and tender-driven leads.</li><li>Identify target audiences such as industrial clients, factories, warehouses, real estate developers, EPC contractors, and MEP consultants.</li><li>Create industry-specific campaigns aligned with HVAC systems and PEB solutions.</li></ul>2. Lead Generation (Project &amp; Tender-Based)<ul><li>Run paid campaigns on Google Ads (Search &amp; Display), LinkedIn Ads, and industry portals targeting:</li><li>Industrial HVAC projects</li><li>PEB warehouse/factory construction</li><li>Turnkey MEP contracts</li><li>Generate RFQs (Request for Quotations) and tender inquiries.</li><li>Develop high-converting landing pages for specific project types (cold storage, pharma plant, warehouses, logistics parks, etc.).</li><li>Implement remarketing campaigns targeting consultants, architects, and decision-makers.</li><li>Work closely with sales teams to qualify and track leads through the pipeline.</li></ul>3. SEO &amp; Industrial Content Marketing<ul><li>Perform keyword research focused on high-intent industrial search terms (e.g., industrial HVAC contractor, PEB warehouse manufacturer, turnkey HVAC solution provider).</li><li>Optimize website for technical product pages, case studies, and project portfolios.</li><li>Develop content such as:</li><li>Case studies</li><li>Technical blogs</li><li>Project highlights</li><li>Whitepapers for consultants and architects</li><li>Improve organic rankings in regional and national markets.</li></ul>4. CRM &amp; Lead Nurturing<ul><li>Manage and update CRM with project-stage tracking.</li><li>Develop email workflows for nurturing long-cycle B2B leads.</li><li>Implement lead scoring based on project value, industry type, and urgency.</li><li>Coordinate marketing-qualified leads (MQLs) handover to sales team.</li></ul>5. Analytics &amp; Performance Tracking<ul><li>Track key metrics:</li><li>Cost per Qualified Lead (CPQL)</li><li>RFQs Generated</li><li>Tender Participation Rate</li><li>Lead-to-Project Conversion Rate</li><li>Use Google Analytics, Google Tag Manager, and CRM dashboards for performance tracking.</li><li>Provide monthly performance and ROI reports to management.</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Engineering, or related field.</li><li>3&ndash;5 years of experience in digital marketing, preferably in industrial, construction, HVAC, or infrastructure sectors.</li><li>Proven experience generating B2B project-based leads.</li><li>Strong knowledge of Google Ads, LinkedIn Ads, SEO, and conversion optimization.</li><li>Understanding of long sales cycles and high-ticket B2B marketing.</li></ul>Preferred Qualifications<ul><li>Experience in HVAC, MEP, PEB, construction, or manufacturing industry.</li><li>Knowledge of tender platforms and industrial marketplaces.</li><li>Ability to understand technical product specifications and convert them into marketing content.</li><li>Basic understanding of engineering drawings and project documentation.</li></ul>Key Performance Indicators (KPIs)<ul><li>Qualified Project Leads Generated per Month</li><li>Cost per RFQ</li><li>Lead-to-Opportunity Conversion Rate</li><li>Organic Traffic Growth (Industry Keywords)</li><li>Revenue Influenced by Marketing</li></ul>Key Competencies<ul><li>Industrial/B2B marketing mindset</li><li>Analytical and ROI-focused approach</li><li>Ability to target decision-makers (Plant Heads, Project Managers, Architects, EPC contractors)</li><li>Strong coordination with technical and sales teams</li><li>Ability to handle high-value, long-cycle deals</li></ul>Job Types: Full-time, PermanentPay: ₹25,000.00 - ₹45,000.00 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Digital Marketing Specialist

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PARI INFRASTRUCTURE

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Digital Marketing Specialist