Digital Marketing Specialist

Job Title: Digital Marketing & Lead Generation Specialist (HVAC & PEB)Job Overview

We are looking for a performance-driven Digital Marketing & Lead Generation Specialist with experience in industrial/B2B marketing to generate high-quality leads for HVAC systems and Pre-Engineered Building (PEB) projects.

The ideal candidate understands long sales cycles, project-based marketing, tender-based opportunities, and contractor/consultant-driven buying processes. This role will focus on generating qualified inquiries from builders, EPC contractors, architects, industrial clients, consultants, and project owners.

Key Responsibilities1. B2B Digital Strategy (Industrial Focus)

• Develop and execute digital marketing strategies to generate project-based and tender-driven leads.
• Identify target audiences such as industrial clients, factories, warehouses, real estate developers, EPC contractors, and MEP consultants.
• Create industry-specific campaigns aligned with HVAC systems and PEB solutions.

2. Lead Generation (Project & Tender-Based)

• Run paid campaigns on Google Ads (Search & Display), LinkedIn Ads, and industry portals targeting:
• Industrial HVAC projects
• PEB warehouse/factory construction
• Turnkey MEP contracts
• Generate RFQs (Request for Quotations) and tender inquiries.
• Develop high-converting landing pages for specific project types (cold storage, pharma plant, warehouses, logistics parks, etc.).
• Implement remarketing campaigns targeting consultants, architects, and decision-makers.
• Work closely with sales teams to qualify and track leads through the pipeline.

3. SEO & Industrial Content Marketing

• Perform keyword research focused on high-intent industrial search terms (e.g., industrial HVAC contractor, PEB warehouse manufacturer, turnkey HVAC solution provider).
• Optimize website for technical product pages, case studies, and project portfolios.
• Develop content such as:
• Case studies
• Technical blogs
• Project highlights
• Whitepapers for consultants and architects
• Improve organic rankings in regional and national markets.

4. CRM & Lead Nurturing

• Manage and update CRM with project-stage tracking.
• Develop email workflows for nurturing long-cycle B2B leads.
• Implement lead scoring based on project value, industry type, and urgency.
• Coordinate marketing-qualified leads (MQLs) handover to sales team.

5. Analytics & Performance Tracking

• Track key metrics:
• Cost per Qualified Lead (CPQL)
• RFQs Generated
• Tender Participation Rate
• Lead-to-Project Conversion Rate
• Use Google Analytics, Google Tag Manager, and CRM dashboards for performance tracking.
• Provide monthly performance and ROI reports to management.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 3–5 years of experience in digital marketing, preferably in industrial, construction, HVAC, or infrastructure sectors.
• Proven experience generating B2B project-based leads.
• Strong knowledge of Google Ads, LinkedIn Ads, SEO, and conversion optimization.
• Understanding of long sales cycles and high-ticket B2B marketing.

Preferred Qualifications

• Experience in HVAC, MEP, PEB, construction, or manufacturing industry.
• Knowledge of tender platforms and industrial marketplaces.
• Ability to understand technical product specifications and convert them into marketing content.
• Basic understanding of engineering drawings and project documentation.

Key Performance Indicators (KPIs)

• Qualified Project Leads Generated per Month
• Cost per RFQ
• Lead-to-Opportunity Conversion Rate
• Organic Traffic Growth (Industry Keywords)
• Revenue Influenced by Marketing

Key Competencies

• Industrial/B2B marketing mindset
• Analytical and ROI-focused approach
• Ability to target decision-makers (Plant Heads, Project Managers, Architects, EPC contractors)
• Strong coordination with technical and sales teams
• Ability to handle high-value, long-cycle deals

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person