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ParkNation, Inc.

ParkNation is seeking a highly motivated Sales &amp; Leasing Associate to join our team.This position is responsible for managing incoming leads, answering prospect calls, nurturing prospects through the leasing/sales pipeline, scheduling tours, processing applications, and helping convert vacant spaces into occupied spaces across ParkNation's portfolio of manufactured home and RV communities.Unlike traditional property management companies, ParkNation has separated sales and lead management from operations. This position will work directly with ParkNation's internal marketing team, conversion architect, advertising team, and executive leadership to ensure every lead is captured, followed up with, and advanced through the pipeline.The ideal candidate is highly organized, enjoys helping people, loves leasing/sales, follows systems, and is passionate about creating exceptional customer experiences.MissionYour mission is simple:Answer every lead.Respond quickly.Build trust.Convert prospects into residents.Help increase occupancy and cash flow across the ParkNation portfolio.Primary ResponsibilitiesLead ManagementManage all incoming leads generated through:<ul><li>Google Ads</li><li>Meta Ads</li><li>Organic Search</li><li>ParkNationLiving.com</li><li>Google Business Profiles</li><li>Phone Calls</li><li>Text Messages</li><li>Website Form Fills</li><li>Referrals</li><li>Third-Party Listing Sources</li></ul>Responsibilities include:<ul><li>Answer inbound calls</li><li>Return missed calls immediately</li><li>Respond to web leads</li><li>Respond to text inquiries</li><li>Qualify prospects</li><li>Schedule appointments and tours</li><li>Follow up with prospects</li><li>Maintain accurate notes</li><li>Advance prospects through the leasing/sales pipeline</li></ul>GoHighLevel (GHL) CRM ManagementServe as a primary user of ParkNation's GoHighLevel CRM.Responsibilities include:<ul><li>Managing opportunities</li><li>Updating pipeline stages</li><li>Recording notes and conversations</li><li>Tracking prospect activity</li><li>Triggering follow-up campaigns</li><li>Monitoring lead status</li><li>Maintaining lead integrity</li><li>Reporting pipeline activity</li></ul>Every lead must have:<ul><li>A next action</li><li>A responsible party</li><li>A follow-up date</li><li>Accurate notes</li></ul>No lead gets left behind.Rent Manager CoordinationWork alongside operations and community managers to:<ul><li>Verify current availability</li><li>Verify pricing</li><li>Verify inventory</li><li>Track move-ins</li><li>Track applications</li><li>Coordinate resident onboarding</li></ul>Utilize Rent Manager as a system of record while maintaining active pipeline management within the CRM.Leasing/Sales Pipeline ManagementManage prospects through each stage:<ul><li>New Lead</li><li>Contacted</li><li>Qualified</li><li>Tour Scheduled</li><li>Application Pending</li><li>Application Submitted</li><li>Application Approved</li><li>Lost Opportunity</li></ul>Maintain pipeline accuracy and integrity at all times.Prospect Follow-UpResponsibilities include:<ul><li>Phone calls</li><li>Text follow-up</li><li>Email follow-up</li><li>Appointment confirmations</li><li>Application reminders</li><li>Move-in coordination</li></ul>Consistent follow-up is critical.Many prospects require multiple touchpoints before making a decision.Customer ExperienceCreate a positive experience for every prospect.Responsibilities include:<ul><li>Building trust quickly</li><li>Understanding customer needs</li><li>Answering questions</li><li>Explaining community benefits</li><li>Overcoming objections</li><li>Helping prospects find the best solution</li></ul>Every interaction reflects the ParkNation brand.Weekly KPI AccountabilityParticipate in recurring leasing/sales and pipeline meetings.Track and report:<ul><li>Leads received</li><li>Calls answered</li><li>Response time</li><li>Appointments scheduled</li><li>Tours completed</li><li>Applications submitted</li><li>Applications approved</li><li>Move-ins completed</li><li>Lost leads</li><li>Lead source performance</li></ul>Desired Qualifications<ul><li>Sales experience preferred</li><li>Leasing experience preferred</li><li>Property management experience helpful but not required</li><li>Strong phone skills</li><li>Strong written communication skills</li><li>CRM experience preferred</li><li>GoHighLevel experience a plus</li><li>Rent Manager experience a plus</li><li>Detail-oriented</li><li>Organized and accountable</li><li>Positive attitude</li><li>Ability to multitask and work independently</li></ul>Characteristics We Value<ul><li>Strong work ethic</li><li>Coachable</li><li>Competitive</li><li>Organized</li><li>Persistent</li><li>Empathetic</li><li>Professional</li><li>Solution-oriented</li><li>Team player</li></ul>CompensationBase Salary + Performance BonusesBonus opportunities tied to:<ul><li>Applications submitted</li><li>Approved applicants</li><li>Move-ins completed</li><li>Occupancy growth</li><li>Portfolio performance</li></ul>Career PathThis position is designed to grow with ParkNation.Top performers will have opportunities to advance into:<ul><li>Senior Sales &amp; Leasing Associate</li><li>Sales Team Lead</li><li>Sales Manager</li><li>Director of Sales &amp; Growth</li></ul>As ParkNation expands, this role will play a key part in building a scalable leasing/sales organization serving both ParkNation communities and third-party community owners.Pay: $50,000.00 - $52,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: In person

Sales & Leasing Associate -Occupancy Growth & Lead Conversion Specialist

Join ParkNation, Inc. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

ParkNation, Inc.

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Sales & Leasing Associate -Occupancy Growth & Lead Conversion Specialist