Qureos Mentor

Phoenix Technology Partners

This role is responsible for shaping messaging, driving go-to-market strategy, and executing demand generation campaigns that grow engagement and pipeline within payer organizations. The ideal candidate brings deep B2B healthcare marketing experience, a passion for translating complex capabilities into clear value, and the ability to deliver measurable impact across multi-channel programs.Key ResponsibilitiesStrategy &amp; Planning<ul><li>Define and refine messaging frameworks and positioning to strengthen brand and value proposition with health plan buyers.</li><li>Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue across priority personas (marketing, clinical, IT, strategy leaders within payer organizations).</li><li>Identify and scale high-performing channels email, paid media, webinars, SEO, and events to maximize ROI.</li><li>Leverage data and market insights to uncover payer-specific opportunities, inform targeting, and refine campaigns.</li><li>Contribute to go-to-market planning for payer product integrations, partnerships, and platform launches.</li><li>Partner with Product Marketing to translate solutions into payer-specific value stories that drive adoption.</li></ul>Campaigns &amp; Execution<ul><li>Lead the development and execution of integrated campaigns targeting payer accounts, from top-of-funnel awareness through sales enablement.</li><li>Build tailored assets pitch decks, 1-pagers, case studies that address the unique needs of health plans.</li><li>Collaborate across content, design, and digital teams to launch landing pages, emails, paid media, webinars, and event activations.</li><li>Leverage AI-enabled tools for faster execution, from drafting copy briefs to surfacing actionable insights.</li><li>Experiment with new approaches and tools to improve campaign speed, efficiency, and impact.</li></ul>Cross-functional Alignment<ul><li>Partner closely with Strategic Accounts, Sales, and Product to ensure alignment on payer strategy and messaging.</li><li>Collaborate with the Demand Generation team to optimize funnel performance and segment-specific KPIs.</li><li>Share buyer insights (payer decision-makers, influencers, and procurement stakeholders) to inform content and campaign strategies.</li><li>Maintain the marketing calendar and editorial roadmap for health plan initiatives.</li></ul>Measurement &amp; Reporting<ul><li>Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation.</li><li>Track and report on KPIs including MQLs, SQLs, engagement, and influenced pipeline.</li><li>Provide regular updates to leadership, highlighting wins, challenges, and next steps.</li><li>Drive continuous improvement by leveraging data for deeper personalization and better conversion.</li></ul>Product &amp; Market Expertise<ul><li>Serve as a subject matter expert on payer audiences, market trends, and competitive dynamics.</li><li>Maintain a library of reusable content and resources tailored for health plan engagement.</li><li>Stay current on emerging payer business models, value-based care initiatives, and policy trends to inform strategy.</li></ul>Required Qualifications<ul><li>5+ years of B2B marketing experience in healthcare, ideally with health plans, payers, or health tech organizations.</li><li>Proven success in go-to-market strategy, campaign execution, and demand generation for healthcare audiences.</li><li>Strong storytelling and communication skills, able to simplify complex capabilities into compelling narratives for both technical and business audiences.</li><li>Ability to lead cross-functional projects and influence across a matrixed organization.</li><li>Data-driven mindset with experience leveraging CRM and marketing platforms (Salesforce, Pardot, 6sense, LinkedIn Campaign Manager, Monday.com).</li></ul>Preferred Qualifications<ul><li>Experience in payer marketing, health IT, or digital health startups.</li><li>Familiarity with diverse payer buyer personas, including product, clinical, strategy, and innovation leaders.</li><li>Background in developing sales enablement and customer success materials.</li><li>Comfortable navigating fast-moving, high-growth environments and embracing change.</li></ul>Job Type: ContractPay: $50.00 - $54.00 per hourExpected hours: 40 per weekBenefits:<ul><li>Health insurance</li></ul>Work Location: Hybrid remote in Newark, NJ 07102

Marketing Manager Healthcare

Join Phoenix Technology Partners and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Phoenix Technology Partners

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Marketing Manager Healthcare