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Preferred Foot & Ankle Specialists

Job Title: Marketing &amp; Community Outreach CoordinatorLocation: Pediatric Foot and Ankle &amp; Preferred Foot and Ankle Schedule: Full-Time (local travel during business hours required)Position Overview:We are a growing podiatry practice seeking a driven, outgoing, and highly organized Marketing &amp; Community Outreach Coordinator to support both our digital marketing presence and referral growth initiatives. This position plays a direct role in new patient growth and practice visibility and requires a strong balance of in-office marketing execution and consistent, in-person community outreach.This is not a remote or desk-only position. Regular visits to referring providers, community partners, and outreach events are a core and measurable expectation of this role.Core Responsibilities/Community Outreach &amp; Referral Development (Primary Focus)<ul><li>Build, strengthen, and maintain relationships with local referring providers (PCPs, urgent care centers, orthopedics, physical therapy offices, wound care, etc.)</li><li>Conduct routine, scheduled in-person visits to referring offices to:</li><li>Deliver and refresh marketing materials</li><li>Educate staff on providers, services, and referral processes</li><li>Maintain consistent visibility and professional rapport</li><li>Identify, pursue, and onboard new referral sources</li><li>Coordinate and attend community events, health fairs, networking events, and outreach initiatives</li><li>Maintain accurate documentation of visits, follow-ups, and referral activity</li></ul>Social Media &amp; Digital Marketing<ul><li>Manage and schedule content across social media platforms (Instagram, Facebook, etc.)</li><li>Create engaging posts, reels, stories, and captions aligned with practice branding and tone</li><li>Highlight providers, services, patient education, promotions, and community involvement</li><li>Monitor engagement and respond to comments and messages professionally and timely</li><li>Collaborate with leadership on campaigns, launches, and growth initiatives</li></ul>Reporting &amp; Analytics<ul><li>Run and maintain monthly marketing and outreach reports, including:</li><li>Referring physician engagement and activity</li><li>Number of new patients seen monthly</li><li>Year-to-date and year-over-year new patient totals</li><li>Track outreach activity, referral patterns, and campaign performance</li><li>Analyze trends and provide clear insights and recommendations to leadership to support outreach, retention, and growth strategies</li></ul>Performance &amp; Compliance Expectations<ul><li>Meet agreed-upon timelines, KPIs, and deliverables</li><li>Assist with additional projects or tasks as assigned by management, as practice needs evolve</li><li>Maintain professionalism and uphold brand integrity in all visual, written, and verbal communication</li><li>Provide regular reporting and check-ins with leadership on progress, metrics, challenges, and upcoming initiatives</li><li>Ensure marketing and outreach efforts align with practice policies, compliance standards, and leadership direction</li></ul>Collaboration Expectations<ul><li>Communicate clearly, proactively, and professionally with all departments regarding projects, timelines, and campaigns</li><li>Work closely with clinical, administrative, and front office teams to ensure marketing supports daily operations and patient flow</li><li>Incorporate provider feedback and coordinate marketing initiatives around clinic schedules</li><li>Maintain strong, professional relationships with referral partners, vendors, and community organizations</li><li>Promote a positive, respectful, and team-focused workplace culture</li></ul>Key Performance Indicators (KPIs)This role is metrics-driven. Success will be measured by, but not limited to:<ul><li>Consistent in-person outreach visits (weekly targets established with leadership)</li><li>Growth in active referring providers</li><li>Monthly new patient totals</li><li>Year-over-year new patient growth</li><li>Social media engagement and consistency</li><li>Timely and accurate reporting</li></ul>Qualifications<ul><li>Marketing, communications, or related experience required</li><li>Healthcare or medical practice marketing experience strongly preferred</li><li>Comfortable with face-to-face outreach and professional relationship building</li><li>Strong organizational, analytical, and communication skills</li><li>Ability to work independently, manage priorities, and meet deadlines</li><li>Professional appearance and demeanor required</li><li>Valid driver&rsquo;s license and reliable transportation required</li><li>Proficiency with social media platforms and basic reporting/analytics tools</li></ul>Pay: $49,678.00 - $59,827.27 per yearBenefits:<ul><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Senior Marketing & Outreach Coordinator

Join Preferred Foot & Ankle Specialists and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Preferred Foot & Ankle Specialists

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Senior Marketing & Outreach Coordinator