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Prosperity Farm Distillery

Job Title: Social Media Coordinator &amp; Brand StorytellerReport To: Chief Revenue Officer &amp; Chief Marketing OfficerLocation: U.S. Virgin Islands, St. CroixRole Type: Marketing &amp; AdvertisingProsperity Farm Distillery: We Farm to Serve.About Prosperity Farm DistilleryProsperity Farm is more than a distillery; we are a farm-first organization rooted in St. Croix&rsquo;s culture, agriculture, and spirit. As a farm-to-bottle craft distillery, we craft premium spirits that celebrate Caribbean heritage, sustainability, and community.Through closed-loop and regenerative practices, we are demonstrating that agriculture can be a force for healing and economic prosperity. Our brand voice blends authenticity, craftsmanship, and vibrant island energy. We are seeking a storyteller to help us share this vision with St. Croix and the world.Farm-First. Reparative. Value-Added Agriculture.The Role &ndash; Position OverviewWe are seeking a creative, data-driven Social Media Coordinator to oversee content development, manage platforms, and drive digital growth across all channels. As a Brand Storyteller, you'll craft engaging visual narratives that communicate our story. You will connect our farm, spirits, and experiences, transforming Value-Added Agriculture into a lifestyle that appeals to our community. This role blends visual storytelling, brand consistency, and performance marketing to grow our audience and increase engagement, visits, and sales.Key Responsibilities1. Narrative &amp; Visual Storytelling<ul><li>The Farm-First Story: Capture the raw beauty of our regenerative practices&mdash;from soil health and green bean cover crops to the harvest of our first cane.</li><li>On-Site Capture: Spend time on the farm and in the distillery to capture high-quality, raw, and polished content (Reels, TikToks, Photography).</li><li>Botanical Refinement: Document the craftsmanship behind our &quot;refined botanicals&quot; (Sorrel, Ginger, Banana), showcasing how raw agriculture is transformed into world-class liqueurs.</li><li>Reparative Practice: Develop content that highlights our community partnerships and environmental stewardship with transparency, humility, and authenticity.</li><li>Event Coverage: Real-time coverage of community partnerships, corporate events, and weddings to showcase the distillery as a premier USVI event destination.</li><li>Brand Consistency: Ensure every post, reel, and caption aligns with our purpose to move from a polarizing past to a collaborative, visionary future.</li></ul>2. Platform Management &amp; Community Growth<ul><li>Daily Management: Manage a cohesive visual identity across Instagram, Facebook, TikTok, and YouTube Shorts.</li><li>Reputation Management: Proactively engage with our community, responding to comments and DMs in a voice that is empathetic, informed, and brand aligned.</li><li>Growth Strategy: Execute a posting cadence that aligns with key operations (e.g., harvest cycles, holiday corporate bookings, new spirit releases).</li><li>Maintain a content calendar that balances four key pillars: The Farm (Agriculture), The Craft (Processing Center/Distillery), The Experience (Tasting Room/Tourism), and The Mission (Community/Reparative).</li></ul>3. Performance Marketing (Paid Social)<ul><li>Ad Management: Set up and optimize paid campaigns via Meta Ads Manager and Google Ads to target both locals and tourists.</li><li>Conversion Focus: Build campaigns specifically designed to drive Tours, Moonshine &amp; Mixology Classes, and Event Inquiry Form submissions.</li><li>Reporting: Translate data (CPC, ROAS, Reach) into clear insights for the leadership team.</li></ul>4. Brand Advocacy<ul><li>Authenticity: Ensure every post reflects the Prosperity Farm voice&mdash;authentic, vibrant, and premium. No AI-generated content.</li><li>Collaboration: Collaborate with local influencers and tourism partners to expand our reach within the Caribbean hospitality ecosystem.</li></ul>5. Graphic Design&sect; Marketing Collateral &amp; Creatives: Create assets that focus on online engagement, conversion, and brand awareness, such as Social Media kits, Display Ads, Email templates, Landing pages, and Presentation decks.&sect; Print &amp; Physical Collateral: The ability to create physical touchpoints vital for building trust and tangible brand presence, such as Stationery, Sales Sheets &amp; Brochures, Direct Mail, Environmental Graphics, and Signage.&sect; Content Creatives: Create content with a focus on storytelling and high-impact visual communication that includes motion graphics, Infographics, Interactive content, and brand guidelines.Qualifications<ul><li>2+ Years Experience: Proven track record in social media, journalism, or digital storytelling.</li><li>Visual Proficiency: Strong skills in iPhone/DSLR photography and short-form video (Reels/TikTok) production.</li><li>Emotional Intelligence: The ability to navigate sensitive community topics with grace and strategic clarity.</li><li>Self-Starter: Someone who is comfortable being out in the field capturing content one moment and analyzing ad metrics the next.</li><li>Technical Skills: Expert-level mobile video editing (Canva, CapCut, Adobe Premiere Rush) and proficiency in Meta Ads Manager &amp; Google Ads Manager.</li><li>Portfolio: A strong portfolio demonstrating an ability to capture the vibe of a place, not just static images.</li><li>Local Knowledge: A deep appreciation for St. Croix culture, agriculture, and the USVI tourism landscape.</li></ul>Required Skills<ul><li>Graphic design (Canva/Adobe) for event flyers and digital menus.</li><li>Photography and Videography skills that capture our Mission:</li></ul>Provide meaningful and delightful experiences through regenerative farming, agritourism, and craft distilling. <ul><li>Copywriting skills that tell the brand story of our farm-to-bottle experience and our long-term Vision: Cultivate abundance as the world&rsquo;s most reparative, sustainable, and culturally resonant agribusiness.</li></ul>Bonus Skills<ul><li>Experience with drone photography (to capture the scale of our land).</li></ul>Success Metrics<ul><li>Engagement: Consistent growth in meaningful interactions (shares, views, impressions, saves, comments).</li><li>Foot Traffic: Measurable increase in tours, sign-ups for classes, and attendance at events.</li><li>Lead Generation: Increase in qualified event inquiries via the website inquiry form.</li><li>Brand Consistency: A cohesive, professional, and inviting aesthetic across all digital touchpoints.</li><li>Conversion: Increased click-through rates that lead to booked tours.</li></ul>Compensation<ul><li>Competitive salary/contract rate based on experience.</li><li>Performance-based incentives tied to growth and campaign success.</li><li>The opportunity to shape the digital identity of one of the Caribbean's fastest-growing craft brands.</li></ul>Please note: We invite individuals who possess at least 60% of the necessary skills and experience, are self-motivated, have an owner-operator mindset, are eager to learn, are dedicated to community, and are interested in joining our mission to apply.Experience:<ul><li>Content management: 2 years (Preferred)</li></ul>Location:<ul><li>Frederiksted, VI 00840 (Preferred)</li></ul>Shift availability:<ul><li>Day Shift (Preferred)</li><li>Night Shift (Preferred)</li></ul>Work Location: In person

Social Media Coordinator & Brand Storyteller

Join Prosperity Farm Distillery and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Prosperity Farm Distillery

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Social Media Coordinator & Brand Storyteller