Abrar Admin

Rays Education

Key Resposibilities1. Revenue Ownership &amp; Growth Strategy<ul><li>Own end-to-end revenue targets across all verticals and formats (offline, online, hybrid).</li><li>Design annual and quarterly admissions and sales plans with clear centre and vertical-wise targets.</li><li>Build pricing, scholarship, and offer strategies aligned with both volume and quality outcomes.</li><li>Drive predictable growth across academic cycles and peak seasons.</li></ul>2. Inside Sales &amp; Admissions Operations<ul><li>Lead centralized inside sales and counselling teams handling digital, phone, and walk-in leads.</li><li>Define enquiry management, lead scoring, follow-up cadences, and conversion playbooks.</li><li>Improve lead-to-admission conversion, counselling quality, and turnaround time.</li><li>Integrate CRM systems across online and offline funnels for unified visibility.</li></ul>3. Performance Marketing &amp; Digital Growth<ul><li>Own performance marketing across Google, Meta, YouTube, and regional platforms.</li><li>Manage budgets, CAC targets, ROAS, and funnel efficiency from lead to enrolment.</li><li>Work closely with creative and content teams to align messaging with outcomes and results.</li><li>Scale online program enrolments while maintaining profitability.</li></ul>4. School Outreach &ndash; B2C &amp; B2B<ul><li>Drive school-focused B2C initiatives: seminars, scholarship exams, counselling programs etc.</li><li>Build B2B school partnerships for integrated programs, foundation batches, and long-term pipelines.</li><li>Develop structured engagement models for principals, teachers, and management.</li><li>Ensure strong ground presence and relationship continuity across academic years.</li></ul>5. Offline Centre Marketing &amp; Local Growth<ul><li>Own centre-level marketing plans including local activations, outdoor, print, events, and community outreach.</li><li>Enable Centre Heads with toolkits, budgets, and playbooks to drive consistent execution.</li><li>Monitor centre-wise funnel health, conversion ratios, and ROI.</li><li>Balance brand consistency with local market customization.</li></ul>6. Team Leadership &amp; Capability Building<ul><li>Build, lead, and mentor multi-layered teams across sales, inside sales, marketing, and partnerships.</li><li>Set clear KPIs, incentive structures, and performance dashboards.</li><li>Drive hiring, training, and leadership development for scale.</li><li>Create a culture of accountability, data-driven decision-making, and ethical selling.</li></ul>7. Data, Analytics &amp; Governance<ul><li>Build robust forecasting and reporting systems for leadership reviews.</li><li>Ensure compliance with advertising norms and brand governance.</li><li>Continuously benchmark against competition and evolving market dynamics.</li></ul>Ideal Candidate ProfileExperience<ul><li>8-10 years in sales &amp; marketing leadership, preferably in:</li><li>Coaching institutes / Edtech</li><li>Hybrid offline&ndash;online education models</li><li>High-involvement B2C businesses</li><li>Proven experience scaling inside sales + performance marketing engines.</li></ul>Job Type: Full-timePay: ₹90,000.00 - ₹100,000.00 per monthWork Location: In person

AGM-Sales & Marketing

Join Rays Education and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Rays Education

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AGM-Sales & Marketing